direct marketing

We strategically plan to create a campaign to influence consumers directly by implementing messages, usually with a call to action, that uses personal contact information, ie: phone numbers, mailing addresses and email. These types of campaigns are advantageous to our clients because they reach the consumer directly, increases buzz, and drives them to your business with incentives and can ultimately create a positive return on investment, all done in a trackable, measurable form. With the evolution of internet, direct marketing doesn’t just have to involve elements such as direct mail. It can be emails and we now have the ability to capture personal information through internet ads, following trends through cookies. You can thank the internet for increasing our abilities to stalk people more efficiently.

horse and puppy

2021 Super Bowl Ads: No Clydesdales, No Problem

In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many big …

Marketing strategy - segmentation, targeting, and positioning. Visualization of marketing strategy process, office in background, wide banner composition.

Nurture Marketing Essentials

Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing plan. …

Over the Top Digital Marketing

It’s Time to Talk About Over-the-Top Advertising

Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach. …

Vanity URL

6 Things I Love About a Good Vanity URL

Back in the day – a.k.a. the early 90’s – just having a website, and not yet a vanity URL, meant that a business was …


Podcast Marketing 101- Where Do I Start?

So you’ve read our post on whether to start a podcast or not and after careful consideration, you’ve decided to start a podcast! Congrats! But …

Rebranding design for NJ Realtor Magazine

The New Jersey REALTOR® Magazine Gets a Home Makeover

One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across …

Direct Mail 101

Direct Mail 101: 5 Tips For Creating An Effective Postcard Mailing

Producing a direct mail piece can be overwhelming – “what size should it be, what format should it be, how do I generate a list, …

CPG Marketing gets products on shelf with branding

Skin Care Case Study: Branded Packaging Gets Product on Shelves

Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective product, …

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