We strategically plan to create a campaign to influence consumers directly by implementing messages, usually with a call to action, that uses personal contact information, ie: phone numbers, mailing addresses and email. These types of campaigns are advantageous to our clients because they reach the consumer directly, increases buzz, and drives them to your business with incentives and can ultimately create a positive return on investment, all done in a trackable, measurable form. With the evolution of internet, direct marketing doesn’t just have to involve elements such as direct mail. It can be emails and we now have the ability to capture personal information through internet ads, following trends through cookies. You can thank the internet for increasing our abilities to stalk people more efficiently.
2021 Super Bowl Ads: No Clydesdales, No Problem
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many big …
Nurture Marketing Essentials
Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing plan. …
Trade Association Member Retention
In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value to their members. Retaining trade …
Do More with Less: An Agency’s Guide to Nonprofit Marketing
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target audience …
It’s Time to Talk About Over-the-Top Advertising
Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach. …
6 Things I Love About a Good Vanity URL
Back in the day – a.k.a. the early 90’s – just having a website, and not yet a vanity URL, meant that a business was …
Podcast Marketing 101- Where Do I Start?
So you’ve read our post on whether to start a podcast or not and after careful consideration, you’ve decided to start a podcast! Congrats! But …
The New Jersey REALTOR® Magazine Gets a Home Makeover
One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across …
Direct Mail 101: 5 Tips For Creating An Effective Postcard Mailing
Producing a direct mail piece can be overwhelming – “what size should it be, what format should it be, how do I generate a list, …
Skin Care Case Study: Branded Packaging Gets Product on Shelves
Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective product, …