advertising

“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”

– Anna

Super Bowl 2018 Ad Analysis

After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which …

What Makes a Successful Influencer Campaign

In today’s highly-competitive hospitality market, a common question from clients is “How can we reach mass consumers on a limited budget?” This question came up …

Our Most Cherished Holiday Ads

‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list of …

Do You Still Need an Agency?

The prevalence of large stock libraries, easy to use and affordable drag-and-drop visual and web design tools paired with inexpensive freelance marketplaces have led to …

3 Ways to Win Over Consumers with Halloween Marketing

Halloween is upon us, and with it comes the opportunity to use some creative and unique marketing tactics to win over consumers. Here are some …

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Postcards: Fun Designs from the Past

Personal Postcards Postcards were a way for businesses to advertise their locations. The image provided a nice testimonial to get more people to visit in …

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Monday Night Football by the Ads

During a recent Monday morning at work, a few coworkers and I exchanged the typical post-weekend water cooler/coffee maker/fridge talk about how we spent our …

Best Baseball Giveaways

With September upon us, the majority of Major League Baseball (MLB) teams already know if they’ll be making the playoffs or should start thinking about …

Advice to a First Time Creative Director

When I was first asked to write this post, I submitted my copy in less than a minute. It read: “run”. Was I really just …

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Targeting the New Generation

The youths of today, also known as “Generation Z”, are the new faces of consumers. They are the first to grow up completely digital-savvy. Social …

The Good, The Bad and The Ugly: Super Bowl 51 Ads

Millions of Americans tuned in to Fox on the night of Sunday, February 5, 2017, to watch one, two, or all three of these things: …

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TCA 2016 Year in Review