“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
– Anna
What is a Byline Article, and Should You Write One?
Have you ever come across an article on your favorite site to discover it was written by a contributing author from a firm like yours? …
What’s Behind a Name Change?
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the …
It’s Time to Talk About Over-the-Top Advertising
Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach. …
6 Things I Love About a Good Vanity URL
Back in the day – a.k.a. the early 90’s – just having a website, and not yet a vanity URL, meant that a business was …
To Podcast or Not to Podcast
Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword for most brands. Used properly …
World Cup 2018 Ads: Marketing to a Sidelined Audience
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to reach …
Building Buzz with Teaser Campaigns
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser …
Queen Anne’s County Library Goes Digital
In the digital age, long-standing community institutions like public libraries must adapt their service model to remain relevant. And when Queen Anne’s County Library approached …
Feature Friday: Taylor Bank
With a ton of new restaurants and breweries popping up along the Eastern Shore, Taylor Bank wanted to attract young business owners to utilize their …
How to Reach Generation Z without Television
Generation Z kids don’t watch tv. No really…if you ask them they’ll tell you they don’t watch tv. While it’s not true in a technical …
Make it Rain! Turning Weather Events in to Profitable Marketing Opportunities
With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be frustrating, …
Don’t just Rebrand for #!@*s and Giggles
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way …