advertising

“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”

– Anna

Best Baseball Giveaways

With September upon us, the majority of Major League Baseball (MLB) teams already know if they’ll be making the playoffs or should start thinking about …

Advice to a First Time Creative Director

When I was first asked to write this post, I submitted my copy in less than a minute. It read: “run”. Was I really just …

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Targeting the New Generation

The youths of today, also known as “Generation Z”, are the new faces of consumers. They are the first to grow up completely digital-savvy. Social …

The Good, The Bad and The Ugly: Super Bowl 51 Ads

Millions of Americans tuned in to Fox on the night of Sunday, February 5, 2017, to watch one, two, or all three of these things: …

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TCA 2016 Year in Review

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Technology and Marketing

I think it’s safe to say that technology has come a long way over the past, oh – hundred years or so. With all the …

#TBT Jingles and How They Still Work

We’ve all had days where we can’t stop humming a short catchy tune that we either heard on the radio or saw on television. We’ve …

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10 Questions to Ask During Your Search for an Advertising Agency

Does your company or organization fall into one of these two categories? You are looking to go through a complete rebranding process. You are considering …

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Bringing Composites to Life in the Automotive Industry

The American Composites Manufacturers Association (ACMA) asked The Cyphers Agency to create a video to help introduce automotive manufacturer executives and engineers to composites. Most …

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A Campaign Introducing Americans to a Digital Radiography Revolution

Virtually everyone’s heard of Samsung, the global powerhouse of a company that’s led the world in digital technology since its founding in 1938. But not …

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5 Ad Campaigns to Watch During 2016 Olympics

T-Minus 7 days until the 2016 Olympics kick off in Rio. Whether you are looking forward to swimming, gymnastics, diving, golf or track and field, there is …

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Google AdWords Training Takeaways

We had an awesome morning learning the ins and outs of Google AdWords with WebMechanix, a local inbound marketing firm here in the MD/DC/VA area. …