“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
– Anna
World Cup 2018 Ads: Marketing to a Sidelined Audience
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to reach …
Building Buzz with Teaser Campaigns
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser …
Queen Anne’s County Library Goes Digital
In the digital age, long-standing community institutions like public libraries must adapt their service model to remain relevant. And when Queen Anne’s County Library approached …
Feature Friday: Taylor Bank
With a ton of new restaurants and breweries popping up along the Eastern Shore, Taylor Bank wanted to attract young business owners to utilize their …
How to Reach Generation Z without Television
Generation Z kids don’t watch tv. No really…if you ask them they’ll tell you they don’t watch tv. While it’s not true in a technical …
Make it Rain! Turning Weather Events in to Profitable Marketing Opportunities
With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be frustrating, …
Don’t just Rebrand for #!@*s and Giggles
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way …
Thinking Outside the Box for Valentine’s Day Marketing
Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to …
Super Bowl 2018 Ad Analysis
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which …
What Makes a Successful Influencer Campaign
In today’s highly-competitive hospitality market, a common question from clients is “How can we reach mass consumers on a limited budget?” This question came up …
Our Most Cherished Holiday Ads
‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list of …
Do You Still Need an Agency?
The prevalence of large stock libraries, easy to use and affordable drag-and-drop visual and web design tools paired with inexpensive freelance marketplaces have led to …