“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
– Anna
Make it Rain! Turning Weather Events in to Profitable Marketing Opportunities
With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be frustrating, …
Don’t just Rebrand for #!@*s and Giggles
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way …
Thinking Outside the Box for Valentine’s Day Marketing
Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to …
Super Bowl 2018 Ad Analysis
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which …
What Makes a Successful Influencer Campaign
In today’s highly-competitive hospitality market, a common question from clients is “How can we reach mass consumers on a limited budget?” This question came up …
Our Most Cherished Holiday Ads
‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list of …
Do You Still Need an Agency?
The prevalence of large stock libraries, easy to use and affordable drag-and-drop visual and web design tools paired with inexpensive freelance marketplaces have led to …
3 Ways to Win Over Consumers with Halloween Marketing
Halloween is upon us, and with it comes the opportunity to use some creative and unique marketing tactics to win over consumers. Here are some …
Postcards: Fun Designs from the Past
Personal Postcards Postcards were a way for businesses to advertise their locations. The image provided a nice testimonial to get more people to visit in …
Monday Night Football by the Ads
During a recent Monday morning at work, a few coworkers and I exchanged the typical post-weekend water cooler/coffee maker/fridge talk about how we spent our …
Best Baseball Giveaways
With September upon us, the majority of Major League Baseball (MLB) teams already know if they’ll be making the playoffs or should start thinking about …
Advice to a First Time Creative Director
When I was first asked to write this post, I submitted my copy in less than a minute. It read: “run”. Was I really just …
