advertising

“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”

– Anna

Chesapeake Supportive Care YouTube Ad

What type of YouTube ads are right for your financial organization?

YouTube ads are a great tool to use in order to optimize your presence on the platform. With so many different options, YouTube makes it ...
Cell phone displaying the phrase marketing research with a graph resting on top of an open laptop with a coffee cup in the upper right corner

The Importance of Market Research for Financial Institutions

Market research is an extremely valuable tool that provides many benefits to a variety of organizations. This type of research allows a company to further ...
Webinar Moderation

The Ins and Outs of Webinar Moderation

Understanding the ins and outs of webinar moderation is important as it has become a high-demand skill in the world of marketing, and allows companies ...
horse and puppy

2021 Super Bowl Ads: No Clydesdales, No Problem

In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many big ...
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Favorite Campaigns in a Year Not So Favorite

It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots most ...

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