“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
– Anna
3 Tips on How your Restaurant Can Utilize TikTok to Boost Engagement
TikTok is on the brain. It is one of the first social media platforms we have seen that has been able to create such an …
2021 Super Bowl Ads: No Clydesdales, No Problem
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many big …
3 things to include in your social media ads as a non-profit
Social media advertising is one of the biggest keys to growth and success, especially in today’s landscape where social media is a prominent, daily source …
4 YouTube Content Ideas for Your Restaurant
Creating YouTube content ideas for your restaurant is imperative to reach your target audience and gain traction for your business. As YouTube engagement continues to …
Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a saturated …
Favorite Campaigns in a Year Not So Favorite
It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots most …
3 Influencer Marketing Tactics for Trade Associations
Influencer marketing is a great way to expand your reach to new audiences. For trade associations, however, influencer marketing may not be the first strategy …
4 Tips on Effective Digital Community Management for Restaurants
Digital community management for restaurants is a key factor in successful brand marketing and reputation. There is no restaurant without customers, right? Good customers are …
How Seasonal Design in Marketing can Boost Sales for Restaurants
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward …
The Rise of OTT Advertising for Restaurants
What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix, …
4 Tips to Running a Successful Digital Ad for Your School in the Time of Virtual Learning
In the age of virtual learning, schools across the world needed to adapt to a new normal. Goodbye to hangouts on the quad and sporting …