“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
– Anna
Creating top-of-mind awareness: know your competition.
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness. …
Banking on Millennials with Experiential Marketing
3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and savings accounts to manage their …
Choosing the Right Stock Photos for Restaurants
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist …
How to Make Your Bank’s Brand Stand Out
Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks face in the financial marketplace. …
Trade Association Member Retention
In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value to their members. Retaining trade …
Four Ways to Localize Restaurant Marketing
Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant marketing …
Best Image Formats for the Web and Email
Which image formats are best to use for web and email in 2019? Learn about different image types and see examples of JPG, SVG, PNG and GIF formats.
Do More with Less: An Agency’s Guide to Nonprofit Marketing
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target audience …
A Day in the Life of a Job Jacket
Most of us have a daily relationship with traffic and a job jacket is no exception. Starting with a team brainstorm, a jacket carries the …
Genericide: Are brands being destroyed by their own success?
“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, I’m sure you sang along …
How ‘Bout Them Super Bowl Ads?!
Millions of Americans tuned in to CBS last night hoping to watch a Super Bowl (and the 2019 Super Bowl commercials) that was hyped as …
Chesapeake Veterinary Referral Center of Annapolis Grand Opening Campaign
Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function as primary medical care for …
