advertising

“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”

– Anna

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Learning From Rejection – The Value of Being Told No in Public Relations

Anyone who has ever worked in public relations knows that not every pitch will get picked up. Sometimes you’re tasked with announcing something that just ...
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Elevate Event Marketing with these Tactics and Strategies (Part 2 of 2)

As we continue exploring various event marketing tactics and strategies, it’s crucial to select the right strategy that aligns with your event objectives. Event goals ...
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Elevate Event Marketing with these Tactics and Strategies (Part 1 of 2)

Event marketing is an essential component of a successful marketing strategy for businesses and associations of all sizes. Whether it’s a conference, trade show or ...
Cost effective digital advertising on NextDoor, YouTube

Exploring Our Favorite Cost-Effective Digital Advertising

Digital advertising continues to grow as one of the most essential strategies for businesses aiming to reach their target audience effectively. However, cost-effectiveness is a ...
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Why and How to Host a LinkedIn Live Event

In the age of social media, finding ways to stand out and connect with your audience can be challenging. For business owners, LinkedIn is one ...
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5 Tips to Repurpose and Reuse Event Content

You’ve spent hours planning an event, partnered with compelling speakers, and generated quality learning content and captivating soundbites. Now what? For those who couldn’t attend ...
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Executing An Effective Employer Branding Paid Media Campaign  

Employer branding is more than just a recruitment strategy. Planning for this type of campaign requires a company to truly establish themselves as a highly ...
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Marketing and Design Tips for Hospice Care Organizations 

Marketing and designing advertisements for certain health industries, namely hospice care, requires a unique approach due to the sensitive nature of the overall content and ...
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Three Ways to Use Data You Already Have to Improve Your Marketing

I’ll readily admit I am a research nerd. I love a good data set. We preach the principle of using research and data to fuel ...
Writing to engage

Writing to Engage vs Writing to Sell via Social Media

Back in the day, when the world of social media began and professionals soon took the reins to promote and represent brands, we always told ...

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