“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
– Anna
Genericide: Are brands being destroyed by their own success?
“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, I’m sure you sang along …
How ‘Bout Them Super Bowl Ads?!
Millions of Americans tuned in to CBS last night hoping to watch a Super Bowl (and the 2019 Super Bowl commercials) that was hyped as …
Chesapeake Veterinary Referral Center of Annapolis Grand Opening Campaign
Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function as primary medical care for …
How To Stand Out with Campaign Piggy Backing
Between Black Friday and Cyber Monday, many retailers are prepping for the influx of e-commerce traffic by offering competitive pricing sales and extending store hours. …
Subscription Boxes: How to Attract (and Keep) New Business
The last few years have shown a skyward spike in the popularity of subscription boxes in the digital marketplace, with thousands of merchants available and …
What is a Byline Article, and Should You Write One?
Have you ever come across an article on your favorite site to discover it was written by a contributing author from a firm like yours? …
It’s Time to Talk About Over-the-Top Advertising
Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach. …
6 Things I Love About a Good Vanity URL
Back in the day – a.k.a. the early 90’s – just having a website, and not yet a vanity URL, meant that a business was …
To Podcast or Not to Podcast
Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword for most brands. Used properly …
World Cup 2018 Ads: Marketing to a Sidelined Audience
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to reach …
