advertising

“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”

– Anna

Camera-Equipment-For-2018

Low Budget Video Strategies

Video marketing has become an integral part of every brand’s marketing strategy. If it hasn’t, there may need to be some rethinking on the branding …

Screen-Shot-2020-02-26-at-8.58.39-AM

Brand Development Showcase: A New Website for Baxter Baker Law

The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates their firm from traditional law …

LIV-pic

Battle of the Super Brands

For sports fans, Super Bowl LIV was a chance to watch the high-powered offense of the Kansas City Chiefs start slowly but overcome the top-tier …

GettyImages-1056799938-scaled

Marketing Tips for Adding a new Location to your Medical Practice

Adding a new location to your medical practice is a great way to grow your business and increase revenue. It allows your medical practice to …

NSOL-Cans-

Best of 2019

Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those …

Screen-Shot-2019-11-27-at-10.01.08-AM

Hey Kayla!

Meet one of our extremely talent Account Executives, Kayla Twain! Hey, Kayla! Hey, B! What’s your biggest email pet peeve? I would say when people …

cropped-GettyImages-472303487

A campaign that’ll convince banking customers to “switch.”

Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51% of …

DdfasSxU0AAG23L

Make My Logo Bigger

It rolls off the tongue as easily as “super-size me” at the fast food counter. It seems inevitable that all clients will ask this at …

cropped-Know-your-competition-scaled

Creating top-of-mind awareness: know your competition.

When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness. …

GettyImages-1149141470

Banking on Millennials with Experiential Marketing

3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and savings accounts to manage their …

cropped-Taylor-Bank_Shore-Thing-1

How to Make Your Bank’s Brand Stand Out

Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks face in the financial marketplace. …