“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
– Anna
2021 Super Bowl Ads: No Clydesdales, No Problem
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many big …
Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a saturated …
Favorite Campaigns in a Year Not So Favorite
It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots most …
How Seasonal Design in Marketing can Boost Sales for Restaurants
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward …
The Rise of OTT Advertising for Restaurants
What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix, …
Adjusting Marketing Plans for the Virtual World
Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the …
5 Tips for a Successful Virtual Meeting Using Screen Share
Screen sharing is a useful tool for hosting a virtual meeting and presentation, but, if not fully prepared, can lead to unwanted blunders. Here are …
How Trade Associations Should Address Generation Gaps
Generation gaps commonly exist among trade association members. These gaps create differences in opinions and values among younger and older members, often leading to varying …
Using Financial Education to Keep Banking Customers for Life
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a …
Creating a Well-Designed Online Menu
Create a well-designed online menu using these tips and guidance. Your menu may be the first thing a potential guest sees from your restaurant. Use …
3 things businesses should consider when marketing during COVID-19
With at least 42 states under stay-at-home orders due to the COVID-19 pandemic, both essential and non-essential businesses may think they should pull the plug …
Customize Your Zoom Backgrounds in Your Office Away from Office
Since remote work has become mandatory, Zoom, a video conferencing service, has seen a significant increase in usage. The active mobile users in March were …