“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
– Anna
Brand Development Showcase: A New Website for Baxter Baker Law
The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates their firm from traditional law …
Battle of the Super Brands
For sports fans, Super Bowl LIV was a chance to watch the high-powered offense of the Kansas City Chiefs start slowly but overcome the top-tier …
Marketing Tips for Adding a new Location to your Medical Practice
Adding a new location to your medical practice is a great way to grow your business and increase revenue. It allows your medical practice to …
Best of 2019
Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those …
Hey Kayla!
Meet one of our extremely talent Account Executives, Kayla Twain! Hey, Kayla! Hey, B! What’s your biggest email pet peeve? I would say when people …
A campaign that’ll convince banking customers to “switch.”
Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51% of …
Make My Logo Bigger
It rolls off the tongue as easily as “super-size me” at the fast food counter. It seems inevitable that all clients will ask this at …
Creating top-of-mind awareness: know your competition.
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness. …
Banking on Millennials with Experiential Marketing
3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and savings accounts to manage their …
Choosing the Right Stock Photos for Restaurants
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist …
How to Make Your Bank’s Brand Stand Out
Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks face in the financial marketplace. …
Trade Association Member Retention
In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value to their members. Retaining trade …
