advertising

“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”

– Anna

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Three Ways to Use Data You Already Have to Improve Your Marketing

I’ll readily admit I am a research nerd. I love a good data set. We preach the principle of using research and data to fuel …

Writing to engage

Writing to Engage vs Writing to Sell via Social Media

Back in the day, when the world of social media began and professionals soon took the reins to promote and represent brands, we always told …

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Bank Website Design Trends

Bank website design should make it easy for potential customers and existing customers to find what they are looking for quickly. Ease of navigation is …

Cyphers Agency

The Benefits of Departmental Integration at Marketing Agencies

When evaluating their marketing needs, businesses often are faced with the options of hiring an in-house marketing professional or outsourcing to an agency. One of …

Best Campaigns of 2021

After last year, 2021 seemed like it might be more “normal” by comparison. Instead, the challenges facing us all seemed to persist and more or less …

Chesapeake Supportive Care YouTube Ad

What type of YouTube ads are right for your financial organization?

YouTube ads are a great tool to use in order to optimize your presence on the platform. With so many different options, YouTube makes it …

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The Importance of Market Research for Financial Institutions

Market research is an extremely valuable tool that provides many benefits to a variety of organizations. This type of research allows a company to further …

Webinar Moderation

The Ins and Outs of Webinar Moderation

Understanding the ins and outs of webinar moderation is important as it has become a high-demand skill in the world of marketing, and allows companies …

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