advertising

“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”

– Anna

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Make My Logo Bigger

It rolls off the tongue as easily as “super-size me” at the fast food counter. It seems inevitable that all clients will ask this at …

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Creating top-of-mind awareness: know your competition.

When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness. …

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Banking on Millennials with Experiential Marketing

3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and savings accounts to manage their …

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How to Make Your Bank’s Brand Stand Out

Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks face in the financial marketplace. …

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Four Ways to Localize Restaurant Marketing

Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant marketing …

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A Day in the Life of a Job Jacket

Most of us have a daily relationship with traffic and a job jacket is no exception. Starting with a team brainstorm, a jacket carries the …

Genericide: Are brands being destroyed by their own success?

“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, I’m sure you sang along …

How ‘Bout Them Super Bowl Ads?!

Millions of Americans tuned in to CBS last night hoping to watch a Super Bowl (and the 2019 Super Bowl commercials) that was hyped as …