“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
– Anna
Three Ways to Use Data You Already Have to Improve Your Marketing
I’ll readily admit I am a research nerd. I love a good data set. We preach the principle of using research and data to fuel …
Writing to Engage vs Writing to Sell via Social Media
Back in the day, when the world of social media began and professionals soon took the reins to promote and represent brands, we always told …
Bank Website Design Trends
Bank website design should make it easy for potential customers and existing customers to find what they are looking for quickly. Ease of navigation is …
The Benefits of Departmental Integration at Marketing Agencies
When evaluating their marketing needs, businesses often are faced with the options of hiring an in-house marketing professional or outsourcing to an agency. One of …
Best Campaigns of 2021
After last year, 2021 seemed like it might be more “normal” by comparison. Instead, the challenges facing us all seemed to persist and more or less …
Pros and cons of different media assets on social media
A social media post isn’t complete without some sort of media asset to go along with it. Whether it be an expertly crafted video, compelling …
What type of YouTube ads are right for your financial organization?
YouTube ads are a great tool to use in order to optimize your presence on the platform. With so many different options, YouTube makes it …
Podcasting Content Tips from Our Partner Volubility Podcasting – Part 2
This is our second installment of recommendations from podcast expert, Charles Lipper of Volubility Podcasting. As a trusted partner for our clients, we first asked …
The Importance of Market Research for Financial Institutions
Market research is an extremely valuable tool that provides many benefits to a variety of organizations. This type of research allows a company to further …
Podcasting Technical Tips from Our Partner Volubility Podcasting – Part 1
As a full-service agency, we help clients plan and promote podcasts. But we depend on a great partner for the technical side of recording and …
The Ins and Outs of Webinar Moderation
Understanding the ins and outs of webinar moderation is important as it has become a high-demand skill in the world of marketing, and allows companies …
Do You Know What a Full-Service Agency Can Provide for Restaurants?
In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both …