“It’s a tall order to put everything about who you are as a person aside and step into the mindset of the target consumer. But that’s what we do as successful account managers. We abandon our personal opinions and notions to become the consumer and create strategies around that target audience. The strategy isn’t just about placing media in the right places, it’s about planning when to be there, what to say in that space and how to say in a way that resonates with the target audience.”
– Anna (14 yr team member)
The Suits of Account Service: The Agency’s Unsung Hero
An old mentor of mine once talked about strategy as a carefully designed plan to destroy the competition. If you share that strategy with someone …
The New Media Planner
Planning today is so much more complex and important than years ago. Back in the day, planners had to answer such simple questions such as …
