The Baltimore Sun and Capital Gazette featured an image of Katie Lischick, The Cyphers Agency PR Director, and Steve Adams, PR Account Executive, attending and accepting two awards at the Public Relations Society of America’s 2019 Best in Maryland Awards. The newspapers also included a short writeup describing the campaigns and their success.
Cyphers won “Best in Maryland” for its editorial work on behalf of the Queen Anne’s County Library, which led to a 450% increase in library card registrations during the campaign. To boost these registrations and promote the Library’s online resources, Cyphers placed a series of byline articles in county newspapers offering clever ways to use free library resources for romantic date nights, planning a Halloween party, and hosting a memorable Thanksgiving.
The agency also received an Award of Excellence for its media relations work to promote sales of the new Chesapeake Bay Plate design on behalf of the Chesapeake Bay Trust. By leveraging a special plate unveiling ceremony and proactively pitching statewide media, Cyphers secured widespread news coverage throughout the state and helped raise the plate penetration rate from 3.9% to 6.3%.
These awards are presented annually to public relations practitioners who, in the judgment of their peers, have addressed a communications challenge with exemplary skill, creativity and resourcefulness.