When six experienced attorneys came together to launch a new law firm rooted in personalized service and efficient, results-driven legal solutions, they partnered with The Cyphers Agency to bring that vision to life. From brand development to media strategy, McKenna Russo emerged as a trusted, modern legal partner for individuals and businesses navigating estate planning, business law, real estate, and litigation.
To support the firm’s launch, The Cyphers Agency developed a comprehensive brand identity, including name development, logo design, tone of voice, and messaging framework, followed by an aggressive public relations campaign designed to generate awareness and establish early credibility. Our team led targeted outreach across legal, business, and regional media outlets to position McKenna Russo as a standout in the crowded legal landscape.
The campaign secured prominent earned media coverage in The Baltimore Business Journal, The Daily Record, Capital Gazette, and The Baltimore Sun, with stories highlighting the firm’s formation, leadership, and client-centered philosophy. In total, placements reached over 30.9 million unique viewers per month, with an estimated advertising value equivalency of over $286,000, delivering the kind of visibility that helped McKenna Russo enter the market with momentum and authority.
