Digital Marketing Director Kristin Dyak discusses how businesses can use social media to keep up with industry trends in Baltimore Business Journal byline

Baltimore Business Journal published a byline by Kristin Dyak, The Cyphers Agency Digital Marketing Director, in the outlet’s weekly Help Desk section featuring advice for the business community.

In “Keeping up with your industry via social media,” Kristin offered her top tips on how businesses can use social media to keep up with industry trends – plus stand out from their competitors and raise their visibility by leveraging content. As she put it:

“One of the best ways to raise awareness and stand out from competitors is through your social media channels. This allows businesses to position themselves as in-the-know thought leaders who not only are aware of what’s getting attention, but also care about sharing it with their network.

Read the full column here.

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