ANNAPOLIS, MD. (October 6, 2016) – The Cyphers Agency recently announced the launch of a campaign for Medical Imaging Distribution (MID), the exclusive U.S. partner for Samsung’s global technology company’s healthcare imaging equipment.
Inspired by the Omnibus Bill – legislation that, among other things, cuts insurance reimbursement payments made to hospitals and doctor’s offices that do not upgrade from computed to digital radiology X-ray – the campaign supports MID’s nationwide sales efforts through the development and dissemination of both physical and digital collateral.
The scope of work includes the development of MID branding and a campaign concept; website creation and support, including ongoing product updates; content development and distribution via MID-branded email newsletters and social networks; and audience growth strategy.
“It’s great to be working with Samsung MID,” said Cyphers Agency President Dave Cyphers. “Samsung is clearly a global leader in digital technology, and it will be exciting to help bring its best-in-class medical equipment to hospitals and private practices throughout the country.”
About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments. Visit www.thecyphersagency.com.
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