restaurant marketing portfolio
Food and restaurant marketing is a world of its own and each food brand and location has a unique set of challenges. We delve into the heart of the brand and into the mind of your consumer. After years of experience, we have mastered the integration of creative approaches into social media engagement, campaigns, and promotions. We’re constantly refining our efforts to evolve with the needs of our client partners in managing everything from public relations and traditional advertising to packaging and point of sale.
Launching a New Restaurant Brand for Neo
When the owner of Neo told us his vision for his new restaurant concept, we were hooked. He knows his target audience (the ever-popular, big-spending, …
Food Marketing To Millennials
You hear about them all the time, the Millennials. As children of the Baby Boomers, this group of 77 million 18-29 year olds is effectively …
5 BIG Grocery Trends that have Food Marketers Pacing the Aisles
I returned from this year’s “Chicken Marketing Seminar” hosted by the National Chicken Council with interesting insights that extend well beyond the meat case. Several speakers …
7-11’s Gift to You
Heads up everyone, tomorrow is 7-11 Day which means free slurpees! And this year 7-11 have taken it to a whole new level by giving …
Food Marketing Through the Eyes of a Child
As a parent it is always a challenge to incorporate healthy foods into your child’s diet…especially when you have a picky eater. What I’ve come …
Thinking Beyond the Point of Sale to Reach Grocery Customers
Food brands are discovering great access to consumers through supermarket registered dietitians (RDs). Most chains employ a number of RDs or “consumer affairs advisors,” some …
Product Isn’t King After All
If you haven’t read Al Ries’s article on Ad Age this week, go do it now. The subject matter is a simple concept that many …
New Ways Food Brands Can Reach Consumers at the Point of Sale – Part 2
In part 1 of this post, we told you about a great new resource for Supermarket Registered Dietitians. Well, the launch is official and you can now …
New Ways Food Brands Can Reach Consumers at the Point of Sale
Supermarket Dietitians Crave Great Content In recent years, supermarkets have discovered that Registered Dietitians are powerful customer service and marketing tools. Almost every major grocery chain now …
Food Brands: Prepare for an Ugly 2014
Don’t worry; it’s not your sales that have to be ugly, it’s your food. Business Week recently shared details from JWT’s annual trends report predicting …
Should you Follow the Latest Franchise Food Trend?
It never ceases to amaze me how food trends can sweep across the country creating a domino effect in the franchise industry. Once upon a …
Things We Love: Healthy Life Bread
One of the greatest things about the prospect of working with a new brand is trying out the product. At The Cyphers Agency, we believe …
