restaurant marketing portfolio

Food and restaurant marketing is a world of its own and each food brand and location has a unique set of challenges. We delve into the heart of the brand and into the mind of your consumer. After years of experience, we have mastered the integration of creative approaches into social media engagement, campaigns, and promotions. We’re constantly refining our efforts to evolve with the needs of our client partners in managing everything from public relations and traditional advertising to packaging and point of sale.

Grocery Marketing Trends

5 BIG Grocery Trends that have Food Marketers Pacing the Aisles

I returned from this year’s “Chicken Marketing Seminar” hosted by the National Chicken Council with interesting insights that extend well beyond the meat case. Several speakers …

7 / 11 Day

7-11’s Gift to You

  Heads up everyone, tomorrow is 7-11 Day which means free slurpees! And this year 7-11 have taken it to a whole new level by …

Food Marketing for Children

Food Marketing Through the Eyes of a Child

As a parent it is always a challenge to incorporate healthy foods into your child’s diet…especially when you have a picky eater. What I’ve come …

Shopping for Health Website

Thinking Beyond the Point of Sale to Reach Grocery Customers

Food brands are discovering great access to consumers through supermarket registered dietitians (RDs). Most chains employ a number of RDs or “consumer affairs advisors,” some …

Hunt's vs Heinz Brand Food Marketing

Product Isn’t King After All

If you haven’t read Al Ries’s article on Ad Age this week, go do it now. The subject matter is a simple concept that many …

Shopping for Health

New Ways Food Brands Can Reach Consumers at the Point of Sale – Part 2

In part 1 of this post, we told you about a great new resource for Supermarket Registered Dietitians. Well, the launch is official and you can now …

Shopping for Health

New Ways Food Brands Can Reach Consumers at the Point of Sale

Supermarket Dietitians Crave Great Content In recent years, supermarkets have discovered that Registered Dietitians are a powerful customer service and marketing tool. Almost every major grocery chain …

Food Brands Trends for 2014

Food Brands: Prepare for an Ugly 2014

Don’t worry; it’s not your sales that have to be ugly, it’s your food. Business Week recently shared details from JWT’s annual trends report predicting …

Food Marketing Trends

Should you Follow the Latest Franchise Food Trend?

It never ceases to amaze me how food trends can sweep across the country creating a domino effect in the franchise industry. Once upon a …

empty-wrappers

Things We Love: Healthy Life Bread

One of the greatest things about the prospect of working with a new brand is trying out the product. At The Cyphers Agency we believe …

BurGorilla Truck

Innovative Food Truck Marketing, Advertising and Design

Food trucks have been around for a long time, and fortunately, there are many to be found around the DC/Baltimore area. We’ve all heard of …

Better Than Bouillon - Chicken Soup

The Importance of Great Food Photography for Your Brand

It’s really important to take great photos of our food. Let’s all agree on this, for the sake of our appetites and the sake of …