restaurant marketing portfolio

Food and restaurant marketing is a world of its own and each food brand and location has a unique set of challenges. We delve into the heart of the brand and into the mind of your consumer. After years of experience, we have mastered the integration of creative approaches into social media engagement, campaigns, and promotions. We’re constantly refining our efforts to evolve with the needs of our client partners in managing everything from public relations and traditional advertising to packaging and point of sale.

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Redesigning Mason’s Website and “Re-Maine”ing True to the Brand

Our client Mason’s Famous Lobster Rolls chose us to give their website a new look and feel. Earlier this year, Mason’s Lobster Rolls Annapolis, MD …

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Creating a New Take on a Father’s Day Campaign

This Father’s Day we decided to spice things up. We told fans to forget sitting at home watching a golf tournament or going to brunch …

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Bringing the URBurger Brand to Life

While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So after …

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Breathing New Life into Employee Recruitment

Once upon a time, hiring and recruitment efforts were quite separate from the ad campaigns that we develop for brands. It was always up to …

Special K Workout

Food brands positioned properly can do no wrong. As long as you know how to do it.

Throughout my career I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these things …

Breaking Discount Rules

Breaking Discount Rules to Increase Sales

So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take …

Dunkin Donuts holiday cup

The Internet’s Power in the Starbucks Red Cup Controversy

November is my favorite month. And not just because of my birthday. It’s also the time of the year when Starbucks releases their red holiday cup …

UR Burger Brand Development

This new burger brand is made just for you.

Who doesn’t love a good burger? So juicy. So delicious. The problem is, burger joints are popping up everywhere these days (one is even called …

Seasons SuperBowl Zone Ad

A Game Changing Campaign

As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday is …

neo brand

Launching a New Restaurant Brand for Neo

When the owner of Neo told us his vision for his new restaurant concept, we were hooked. He knows his target audience (the ever-popular, big-spending, …

Food Marketing to Millenials

Food Marketing To Millennials

You hear about them all the time, the Millennials. As children of the Baby Boomers, this group of 77 million 18-29 year olds is effectively …

Grocery Marketing Trends

5 BIG Grocery Trends that have Food Marketers Pacing the Aisles

I returned from this year’s “Chicken Marketing Seminar” hosted by the National Chicken Council with interesting insights that extend well beyond the meat case. Several speakers …