restaurant marketing portfolio
Food and restaurant marketing is a world of its own and each food brand and location has a unique set of challenges. We delve into the heart of the brand and into the mind of your consumer. After years of experience, we have mastered the integration of creative approaches into social media engagement, campaigns, and promotions. We’re constantly refining our efforts to evolve with the needs of our client partners in managing everything from public relations and traditional advertising to packaging and point of sale.
The Surprising Secret to Lead Generation
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean, …
What’s Behind a Name Change?
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the …
Building Buzz with Teaser Campaigns
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser …
Make it Rain! Turning Weather Events in to Profitable Marketing Opportunities
With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be frustrating, …
Don’t just Rebrand for #!@*s and Giggles
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way …
Super Bowl 2018 Ad Analysis
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which …
Restaurant Menu Designs Before & After
Restaurant menu designs are always challenging because they’re a key execution of the brand but they also need to address the practical, functional needs of …
On The First Day of Christmas TCA Gave to Me, One Kick-Ass Campaign
We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to use. …
Redesigning Mason’s Website and “Re-Maine”ing True to the Brand
Our client Mason’s Famous Lobster Rolls chose us to give their website a new look and feel. Earlier this year, Mason’s Lobster Rolls Annapolis, MD …
Creating a New Take on a Father’s Day Campaign
This Father’s Day we decided to spice things up. We told fans to forget sitting at home watching a golf tournament or going to brunch …
Bringing the URBurger Brand to Life
While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So after …
Breathing New Life into Employee Recruitment
Once upon a time, hiring and recruitment efforts were quite separate from the ad campaigns that we develop for brands. It was always up to …