restaurant marketing portfolio
Food and restaurant marketing is a world of its own and each food brand and location has a unique set of challenges. We delve into the heart of the brand and into the mind of your consumer. After years of experience, we have mastered the integration of creative approaches into social media engagement, campaigns, and promotions. We’re constantly refining our efforts to evolve with the needs of our client partners in managing everything from public relations and traditional advertising to packaging and point of sale.
Color Trends for Restaurants
Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants have …
Your Customers are Hungry for New Menu Items
It’s pretty easy to capture customers as a new restaurant. The appeal of that bright, shiny new restaurant is pretty hard to resist for most …
Creating top-of-mind awareness: know your competition.
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness. …
The Missing Ingredient in Your Restaurant Marketing Plan
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are spent …
Choosing the Right Stock Photos for Restaurants
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist …
Four Ways to Localize Restaurant Marketing
Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant marketing …
Make your food photography stand out
Focus attention and take your food photography from ho-hum to YUM! Adobe Create Magazine featured a new tool for Photoshop users that transmutes photos into …
Brand Development: Breaking Down the Process
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As …
Leveraging Promotional Products for Brand Awareness at Your Next Event
Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them …
Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be …
The Surprising Secret to Lead Generation
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean, …
What’s Behind a Name Change?
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the …