restaurant marketing portfolio
Food and restaurant marketing is a world of its own and each food brand and location has a unique set of challenges. We delve into the heart of the brand and into the mind of your consumer. After years of experience, we have mastered the integration of creative approaches into social media engagement, campaigns, and promotions. We’re constantly refining our efforts to evolve with the needs of our client partners in managing everything from public relations and traditional advertising to packaging and point of sale.
Four Ways to Localize Restaurant Marketing
Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant marketing …
Make your food photography stand out
Focus attention and take your food photography from ho-hum to YUM! Adobe Create Magazine featured a new tool for Photoshop users that transmutes photos into …
Brand Development: Breaking Down the Process
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As …
Leveraging Promotional Products for Brand Awareness at Your Next Event
Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them …
Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be …
The Surprising Secret to Lead Generation
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean, …
Building Buzz with Teaser Campaigns
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser …
Make it Rain! Turning Weather Events in to Profitable Marketing Opportunities
With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be frustrating, …
Don’t just Rebrand for #!@*s and Giggles
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way …
Super Bowl 2018 Ad Analysis
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which …
Restaurant Menu Designs Before & After
Restaurant menu designs are always challenging because they’re a key execution of the brand but they also need to address the practical, functional needs of …
