5 Tips to Planning a Great Franchise Conference
As an agency that supports franchise organizations, we’ve attended many conferences where we have been involved but can also observe the dynamics between owners, staff ...
Old School Meets New Media – How to Generate B2B Leads Today
Contrary to popular thinking, content is not king and cold calling is not dead. Some marketers have begun to think if they do a great ...
If Franchisees Need Marketing Tools, Give it to Them – or Else!
It’s hard to say no to your owners. If they think they need a new brochure, email campaign, social approach – whatever – if you ...
JumpBunch Case Study
Launch & Grow Franchise Concept to 50+ Units CHALLENGE JumpBunch was a successful sports and fitness program for kids preparing to sell its first franchise. ...
Patrice and Associates Case Study
Rebrand & fuel aggressive franchise growth strategy CHALLENGE To grow to the next level, this hospitality management recruiting franchisor needed a brand that reflected their ...
The Latest Secret to Selling Franchises: Life After Portals
Many franchisors have a love-hate relationship with the portals or directories that charge thousands of dollars a year with the promise of healthy lead generation. ...
Brand Consistency For Franchises
Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for ...
Top 5 Reasons to Refresh Your Franchise Brand
Sometimes, the timing is right for a brand refresh. In the event that you're a franchisee, this challenge may be more difficult than you expect. ...