5 Tips to Planning a Great Franchise Conference
As an agency that supports franchise organizations, we’ve attended many conferences where we have been involved but can also observe the dynamics between owners, staff …
Old School Meets New Media – How to Generate B2B Leads Today
Contrary to popular thinking, content is not king and cold calling is not dead. Some marketers have begun to think if they do a great …
If Franchisees Need Marketing Tools, Give it to Them – or Else!
It’s hard to say no to your owners. If they think they need a new brochure, email campaign, social approach – whatever – if you …
JumpBunch Case Study
Launch & Grow Franchise Concept to 50+ Units CHALLENGE JumpBunch was a successful sports and fitness program for kids preparing to sell its first franchise. …
Patrice and Associates Case Study
Rebrand & fuel aggressive franchise growth strategy CHALLENGE To grow to the next level, this hospitality management recruiting franchisor needed a brand that reflected their …
The Latest Secret to Selling Franchises: Life After Portals
Many franchisors have a love-hate relationship with the portals or directories that charge thousands of dollars a year with the promise of healthy lead generation. …
Brand Consistency For Franchises
Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for …
Top 5 Reasons to Refresh Your Franchise Brand
Sometimes, the timing is right for a brand refresh. In the event that you’re a franchisee, this challenge may be more difficult than you expect. It’s always important to start a rebranding project with a clear strategy.