Super Bowl 2018 Ad Analysis
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which …
On The First Day of Christmas TCA Gave to Me, One Kick-Ass Campaign
We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to use. …
Redesigning Mason’s Website and “Re-Maine”ing True to the Brand
Our client Mason’s Famous Lobster Rolls chose us to give their website a new look and feel. Earlier this year, Mason’s Lobster Rolls Annapolis, MD …
Creating a New Take on a Father’s Day Campaign
This Father’s Day we decided to spice things up. We told fans to forget sitting at home watching a golf tournament or going to brunch …
Breathing New Life into Employee Recruitment
Once upon a time, hiring and recruitment efforts were quite separate from the ad campaigns that we develop for brands. It was always up to …
Breaking Discount Rules to Increase Sales
So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take …
A Game Changing Campaign
As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday is …
Behind the Scenes: Kids Comic Strip Development
I’ll admit it; I’m having WAY too much fun working with JumpBunch on their new mascot, JB. Not only is he a spot-on, strategic mascot for the children’s sports and fitness brand, but he’s super cute!
Finding Our Inner Child Through a Mascot
Sometimes we are lucky enough to get a project that leaves us jumping with joy. Over the last few months, we have had the pleasure …
Should you Follow the Latest Franchise Food Trend?
It never ceases to amaze me how food trends can sweep across the country creating a domino effect in the franchise industry. Once upon a …
Grow Your Franchise or Small Business: Some Free Solutions to Help Out
I like to look at every business as a small business. Even large companies are made up of smaller pieces and departments that often function …
Franchise Sales Success: Focus More on What Happens BEFORE Your Sales Funnel
Franchise prospects are doing more and more research before they are willing to fill out a form on your website or pick up the phone. …