Most of us have a daily relationship with traffic and a job jacket is no exception. Starting with a team brainstorm, a jacket carries the details of each and every project that flows through the creative machine to create the final product. Watch to see how the exciting life of a jacket keeps everyone from creative to account executives to the social media team on the same page and traffic moving smoothly.
From the start of a great idea, a job jacket is created. It take a journey around the office, carrying all of the important details including the creative direction, media types, aspect ratios, which departments should be involved and any additional notes to help cultivate the idea through the production process.
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