Darren Easton, Cyphers VP & Creative Director, defined the ability to practice, teach, and preach the skill of creative detachment as the most important characteristic of a creative director in a Merlin One blog post, “22 Creative Pros Share the Most Important Traits of Successful Creative Directors.”

Darren’s full commentary reads:

“The single most important characteristic that a successful creative director must possess is the ability to practice, teach, and preach the skill of creative detachment.

Designers can be quite passionate about their personal design style and ideas, and they can be blind to those ideas not being the best method to solve a client’s problem or reach a specific target audience. There is always a danger of designers’ personal preferences or passions leading ideas astray from the creative brief. Designers can become distracted from audience focus despite all evidence that they are not right for the brief.

We are not the consumer, but through creative detachment we can learn to walk in his or her shoes to build successful, on-target campaigns.”