Darren Easton, Cyphers VP & Creative Director, answered the following question from Merlin One: “What’s the single most important ingredient for creating a great brand experience?”

Featured in a blog post, 25 Branding Experts Reveal the Most Important Ingredients for Creating a Great Brand Experience, Darren’s response focused on fostering a sense of community with customers.

His full commentary reads:

“Consumers today don’t want to simply purchase a brand; they want the entire brand experience…

To provide this, brands must court then sell each consumer, creating customers for life by fostering a sense of community that exists not only with the brand itself but also with everyone who shares a passion for it.

If a brand can connect their objectives with what the consumer actually needs, every touchpoint will result in a great brand experience.”