Darren Easton, Cyphers VP & Creative Director, shared his best practices for billboard design in Fit Small Business’ article “Top 15 Billboard Design Tips From The Pros.” In a nutshell, Darren recommends creating an outrageous lasting impression through big, conceptual images and minimal copy.

Here’s his full contribution:

“When coming up with your billboard idea and design, consider a single, big conceptual image with very little copy OR let the copy be the concept, and the image just set a tone. Be outrageous and entertain. Or, use people‚Äôs surroundings as they drive to draw them in (e.g. reference the street, building, the sky, clouds, sun, birds, or airplanes). Or, take advantage of digital offerings, technology, and real time messaging (e.g. reference trending topics on social media feeds).”