Katie Lischick, PR Director at The Cyphers Agency, and Steve Adams, PR Account Executive, were featured in “Send a Pitch Reporters Can’t Pass Up” in the April 2020 issue of Nonprofit Communications Report, a professional journal that provides thought leadership on best practices in communication to the nonprofit community.

Katie stressed that, amid ever-shrinking newsrooms, “it’s imperative to get creative with how you use your press releases to generate compelling coverage for your organization.”

Katie and Steve then offered five potential sources of attention-grabbing pitches, including an example of each.

Here’s the full article: