Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants have stood the test of time.
The ’50s
50’s diner style. Bold black and white checkered tiles, bright red seats. Both sky and teal blues with chrome, chrome and more chrome! This era is where we look back to when we think of the traditional diner-style, a trend that persists to this day. The nostalgia for yesteryear is something restaurant owners can tap into. Capturing the imagination of a multi-generational audience.
The 50’s Diner style has been recreated throughout the country. These restaurants are decorated with glossy recreations of hotrod memorabilia and seasoned with early rock and roll. Use your restaurant branding and color scheme to manufactured wholesome memories for audiences of all ages.
Mid-century color style
In the ’60s and into the ’70s, neon fades to more natural colors. Pastel color palettes. Warm natural fiber colors. Colors come back to earth with browns, oranges, and leather. Olive green chairs, pops of burnt orange and seafoam accents. Sunshine orange yellows complemented with amber tones.
The ’60s style can be achieved with a few accents of color and shape
Bold lines of color can immediately invoke the ’70s vibe. Stick to summer-camp shirt rainbows and you can’t go wrong.
Totally Tubular ’80s
The ’80s ushers in the return of neon! Use a combination of bright and muted pastels with added pops of pink. You can use a riot of eye-catching colors for an ’80s theme. Some restaurants used vibrant teal/blues and introduced pastel peaches and grays. Miami Vice tropical themes were highly influential and the radical architecture of the Memphis Group makes this era stand out.
The prolific use of neon revived an opportunity to create a unique fusion of the ’50s style diner with an ’80s aesthetic.
Adding color to your dishes is said to increase the pleasure of your culinary experience, the same can be said about using the right color trends for restaurants. Work with our creative team to design your restaurant branding all while keeping in mind the term “eating with your eyes.” Use your branding and interior space to compliment your cuisine, create buzz and form a unique experience for your guests.
If you need help with restaurant marketing, branding and PR; contact us today.
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