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Category: WOM

Notes from the 2009 Blog World Expo – B2B Social Media

Our Director of WOM, Andrew Krebs-Smith, recently went to the Blog World Expo in Las Vegas. Below are notes from a session on Social

Turn Heads and Create Buzz With Ambient Media

Ever see the advertisements on steps at a DC Metro Station? What about advertisements on the fronts of elevator doors? Non-traditional, out-of-home media such

Can I Get You a Drink? Or a Pre-Natal Massage?

A few days ago, Julie (our Word of Mouth Manager) came into work eager to share a story and a picture she had taken

You’re Hired–Via Social Media

In a year of joblessness and disheartening economic conditions, Julianna Wittig was among many individuals who were laid-off and forced to begin the job

Social Media is for Small Businesses Too

In our last post, we highlighted a study that revealed a correlation between social media and financial success. Some of these companies deemed as

Social Media and Financial Success Go Hand-in-Hand

In a year full of not-so-spectacular economic news, a new study about social media gives hope to brands who may be struggling due to

Nothing Like Free Chicken on a Friday

Our office found out about Chick-fil-A’s “Cow Appreciation Day” via twitter last Friday morning. Cow Appreciation Day is an annual event, where customers receive

Social Media Is a Win-Win

The Web provides users with the ability to research brands, companies and people. Social media enables users to interact with these brands, companies and

Think social networks don’t drive sales? Dell reports $3 million in revenue from Twitter

What’s the point of Twitter? Ask Dell. Apparently, Dell has earned $3 million dollars in revenue directly through Twitter since 2007. Here’s how they

The National Chicken Council Flexes its Word of Mouth Muscle

The marketing environment has changed a lot since we started working with the National Chicken Council in 2001, to promote the consumption of chicken

Adapting to Changes in Consumer Spending Habits

Recently, a study of over 800 consumers by Bazaarvoice and richrelevance, and conducted by JupiterResearch showed that 48% of all online shoppers plan to

There’s a Fiesta in my Pants and you’re Invited

Ok, so there may not be a Fiesta in my pants, but there may be one in my future. Ford and digital think tank,

TCA’s Newest Division Ever

The Cyphers Agency is thrilled to announce its brand new word of mouth (WOM) and social media marketing division, Push n Pull. Starting immediately,
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