Category: WOM

Our Director of WOM, Andrew Krebs-Smith, recently went to the Blog World Expo in Las Vegas. Below are notes from a session on Social
Ever see the advertisements on steps at a DC Metro Station? What about advertisements on the fronts of elevator doors? Non-traditional, out-of-home media such
A few days ago, Julie (our Word of Mouth Manager) came into work eager to share a story and a picture she had taken
In a year of joblessness and disheartening economic conditions, Julianna Wittig was among many individuals who were laid-off and forced to begin the job
In our last post, we highlighted a study that revealed a correlation between social media and financial success. Some of these companies deemed as
In a year full of not-so-spectacular economic news, a new study about social media gives hope to brands who may be struggling due to
Our office found out about Chick-fil-A’s “Cow Appreciation Day” via twitter last Friday morning. Cow Appreciation Day is an annual event, where customers receive
The Web provides users with the ability to research brands, companies and people. Social media enables users to interact with these brands, companies and
What’s the point of Twitter? Ask Dell. Apparently, Dell has earned $3 million dollars in revenue directly through Twitter since 2007. Here’s how they
The marketing environment has changed a lot since we started working with the National Chicken Council in 2001, to promote the consumption of chicken
Recently, a study of over 800 consumers by Bazaarvoice and richrelevance, and conducted by JupiterResearch showed that 48% of all online shoppers plan to
Ok, so there may not be a Fiesta in my pants, but there may be one in my future. Ford and digital think tank,
The Cyphers Agency is thrilled to announce its brand new word of mouth (WOM) and social media marketing division, Push n Pull. Starting immediately,

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