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Category: Target Audience

Financial Empowerment for the Digital Generations: How to Target and Engage with Millennials and Gen Z 

In the ever-evolving landscape of the financial industry, one thing is abundantly clear – the future belongs to Millennials and Gen Z. These tech-savvy

Audience Segmentation Best Practices

Email campaigns can be a key component to integrated marketing when done right, but without the proper strategy, they can fall flat. One key

Marketing and Design Tips for Hospice Care Organizations 

Marketing and designing advertisements for certain health industries, namely hospice care, requires a unique approach due to the sensitive nature of the overall content

How to Promote Your Restaurant or Hotel to Tourists

As a business within the hospitality industry, including restaurants and hotels/resorts, it’s important to implement an effective promotional strategy to keep a strong revenue

Addressing Hispanic Audiences in Restaurant Marketing

When putting together a comprehensive marketing plan for your restaurant business, it is very important to consider how different demographics make purchasing decisions and

Virtual Conference Planning: 3 Things for Trade Associations to Consider

As COVID-19 requires social distancing to remain intact, many trade associations are having to replan their upcoming conferences and host them virtually. However, restructuring

Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit

Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a

Nurture Marketing Essentials

Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing

A campaign that’ll convince banking customers to “switch.”

Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51%

The Missing Ingredient in Your Restaurant Marketing Plan

Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are

Your Old Bank Customers are Dying, Look to Generation X

Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their customers in the older

How to Reach Generation Z without Television

Generation Z kids don’t watch tv. No really…if you ask them they’ll tell you they don’t watch tv. While it’s not true in a

Targeting the New Generation

The youths of today, also known as “Generation Z”, are the new faces of consumers. They are the first to grow up completely digital-savvy.

Everything You Need to Know about Marketing to Generation Z

Move over Millennials, Generation Z has arrived and they’re blazing their own path. A path that marketers are going to have to chase them

Feeding Offline Strategies with Digital Insights

Great marketers know that everything we do should be grounded in target audience research. Every piece of advertising that reaches the consumer should be
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