Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a saturated
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Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a saturated
Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing plan.
Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51% of
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are spent
Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their customers in the older baby
Generation Z kids don’t watch tv. No really…if you ask them they’ll tell you they don’t watch tv. While it’s not true in a technical
The youths of today, also known as “Generation Z”, are the new faces of consumers. They are the first to grow up completely digital-savvy. Social
Move over Millennials, Generation Z has arrived and they’re blazing their own path. A path that marketers are going to have to chase them down
Great marketers know that everything we do should be grounded in target audience research. Every piece of advertising that reaches the consumer should be custom
As marketers, we preach on getting inside the mind of our consumer. We praise demographics and psychographics, and find value in knowing that our consumers
Two of the little things I’ve been working on lately are drinking more water and improving my posture. In order to help myself keep these
Act. Perform. Do. Move. Execute. Commit. Pursue. Participate. At the end of the day, most brands are trying to accomplish these things. Most want their
I think everyone wants to be unique and different to a certain extent. Not “weird” different, just individualistic. I think its human nature to want
Many things have changed in the world of communications, but the old adage – “Start where your customer is” – still rings true. We have
