Category: Target Audience

Marketing and designing advertisements for certain health industries, namely hospice care, requires a unique approach due to the sensitive nature of the overall content
As a business within the hospitality industry, including restaurants and hotels/resorts, it’s important to implement an effective promotional strategy to keep a strong revenue
When putting together a comprehensive marketing plan for your restaurant business, it is very important to consider how different demographics make purchasing decisions and
As COVID-19 requires social distancing to remain intact, many trade associations are having to replan their upcoming conferences and host them virtually. However, restructuring
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a
Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing
Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51%
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are
Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their customers in the older
Generation Z kids don’t watch tv. No really…if you ask them they’ll tell you they don’t watch tv. While it’s not true in a
The youths of today, also known as “Generation Z”, are the new faces of consumers. They are the first to grow up completely digital-savvy.
Move over Millennials, Generation Z has arrived and they’re blazing their own path. A path that marketers are going to have to chase them
Great marketers know that everything we do should be grounded in target audience research. Every piece of advertising that reaches the consumer should be
As marketers, we preach on getting inside the mind of our consumer. We praise demographics and psychographics, and find value in knowing that our
Two of the little things I’ve been working on lately are drinking more water and improving my posture. In order to help myself keep
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