Precision Tune Auto Care
Education Marketing
Ruth's Chris Steak House Restaurant
Rommel Harley Davidson
Grain Foods Foundation
ADP
The Cyphers Agency

888.412.7469

Category: Strategy

Insights on Women as a Key Audience for Financial Brands

  • ad messaging, advertising and marketing, Audience, defining target audience, financial institute, financial marketing, marketing, target audience
Women serve as a powerful demographic to a financial brand’s audience and they should not be overlooked as a key customer. However, research shows

How Trade Associations Should Address Generation Gaps

Generation gaps commonly exist among trade association members. These gaps create differences in opinions and values among younger and older members, often leading to

Choosing Font & Colors and How They Represent Your Business

  • advertising, branding, creative strategy, design
Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to

Using Financial Education to Keep Banking Customers for Life

  • Ad Campaign, ad campaigns, advertising, banking, banking marketing, campaigns, finance, financial institute, financial marketing, marketing, Marketing and Advertising, Marketing Campaign, paid media
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last

How Wealth Management Organizations Can Leverage Their Expertise During the COVID-19 Pandemic

  • COVID-19, media coverage, PR strategy, thought leadership
As we discussed in a previous blog post, the COVID-19 pandemic has forced businesses of all types and sizes to rethink their marketing. In

3 things businesses should consider when marketing during COVID-19

  • Ad Message, ad messaging, advertising agency, brand marketing, COVID-19 crisis, crisis communication, marketing, media
With at least 42 states under stay-at-home orders due to the COVID-19 pandemic, both essential and non-essential businesses may think they should pull the

5 Top Association Trends in 2020

  • conference, member retention, trade association, trade association website design, trade associations, User Experience
As we move into a new decade, many associations are reflecting on what has attracted and benefited members over the last few years and

Target Different Generations with Your Website

  • generation x, Generation Z, web design, Web Designer, Web development, web redesign, Website Design, website design and development, website development, Website Trends, websites
Targeting content to different generations makes sense since it brings in new visitors to our websites. Look beyond stereotypes about different generations and focus

5 Creative Ways for Nonprofits to Get Press Coverage

  • nonprofit organizations, PR, PR strategy, press coverage, public relations
Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can promote their missions and

Importance of Physician Branding in the Healthcare Market

  • brand development, brand marketing, branding, medical marketing
Now more than ever, establishing trust in a doctor-patient relationship even before scheduling an appointment will influence a consumer’s decision to seek treatment. It

Banking on Millennials with Experiential Marketing

  • banking, digital marketing, experiential marketing, finance, financial marketing, marketing
3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and savings accounts to manage

Brand Development: Breaking Down the Process

  • brand development, brand strategy, building brands
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments.

The Surprising Secret to Lead Generation

  • Brand Awareness, consumer marketing
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I

Genericide: Are brands being destroyed by their own success?

  • Brand Awareness, branding
“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, I’m sure you sang

Subscription Boxes: How to Attract (and Keep) New Business

  • advertising and marketing, subscribers, subscription boxes
The last few years have shown a skyward spike in the popularity of subscription boxes in the digital marketplace, with thousands of merchants available
Categories
Tags
Ad Campaign advertising advertising agency Annapolis Advertising banking Brand Awareness brand development branding brand marketing commercials Creative creativity cyphers crew design digital marketing email marketing financial marketing food marketing Franchise Marketing graphic design inside look marketing Marketing and Advertising Marketing Campaign marketing strategy medical marketing nonprofit organizations PR PR strategy public relations Restaurant Advertisement restaurant marketing Restaurants SEO social media social media marketing Staff The Cyphers Agency trade association trade associations web design Website Design website design and development Word of Mouth word of mouth marketing

Subscribe for our latest news, marketing tips and advice