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Category: Social Media

How Seasonal Design in Marketing can Boost Sales for Restaurants

The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks

Geofencing Campaigns on Social Media 101

Location is a driving force that brands must consider when establishing their presence and reaching their best audience. Geofencing campaigns on social media enhance

Using Financial Education to Keep Banking Customers for Life

Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last

5 Instagram Story Tips for Educational Institutions

While we have all mastered scrolling through an endless stream of homepage feeds, the experience of tapping through Instagram Stories is a new favorite

Instagram Strategies for Educational Institutions

Instagram is a great platform for cultivating an online community for educational institutions. The easy-to-view and interactive platform allows for low-effort engagement from prospects,

Facebook Ads for Franchises

Franchising can be a successful way to expand your business. Although, the more franchisees in the mix, the more challenging it can be to

Chesapeake Veterinary Referral Center of Annapolis Grand Opening Campaign

Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function as primary medical care

Marketing Podcasts You Should Be Listening To

Podcasts are super popular right now from sports, to relationship advice, to true crime, there’s something for everyone. That means us marketers, too! Here’s

What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that

Building Buzz with Teaser Campaigns

Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A

Introducing the Perfect Social Network

Everyone has a favorite social media platform. It’s their go-to when they have an extra 2 minutes of their day that’s unoccupied. Whether you’re

Choose the Best Social Media Platform for Your Brand

Creating a digital presence for your brand is a critical component of your overall marketing strategy. Although for most brands it’s important to be

GIFs and Their Evolution as a Language

Who would have guessed that a low-quality, no-sound, 5 second, rotating clip would have captured the attention of the entire internet. GIFs have now

The Do’s and Don’ts of Using Memes on Social Media

A meme is defined as an image, video, phrase with bolded, capitalized text that is virally shared across social media networks. They usually have

What Makes a Social Media Platform Successful?

Social media platforms are constantly being made and evolving into new and different ways to connect. Creating a platform that will “stick” is not
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