Three Ways to Use Data You Already Have to Improve Your Marketing
I’ll readily admit I am a research nerd. I love a good data set. We preach the principle of using research and data to fuel
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I’ll readily admit I am a research nerd. I love a good data set. We preach the principle of using research and data to fuel
Market research is an extremely valuable tool that provides many benefits to a variety of organizations. This type of research allows a company to further
Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51% of
Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their customers in the older baby
As humans, we respond to most situations in an emotional manner. We feel first and think second. As marketers, if we can change the way consumers feel,
Great marketers know that everything we do should be grounded in target audience research. Every piece of advertising that reaches the consumer should be custom
Research fuels all the truly great ideas marketers use today. Any good researcher will tell you the more information and data you can gather, the
It’s one thing to know the definition of branding and brand development. It’s quite another to execute a brand development project properly so your product
It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards
You wouldn’t walk into a room and not turn on the lights. If you did, you wouldn’t know where you are in relation to everything
Act. Perform. Do. Move. Execute. Commit. Pursue. Participate. At the end of the day, most brands are trying to accomplish these things. Most want their
I think everyone wants to be unique and different to a certain extent. Not “weird” different, just individualistic. I think its human nature to want
Over 50 years ago, a CD from the agency that represented Mobil Oil was on-site at their headquarters. He took a tour of the plant