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Category: Market Research

Three Ways to Use Data You Already Have to Improve Your Marketing

I’ll readily admit I am a research nerd. I love a good data set. We preach the principle of using research and data to

The Importance of Market Research for Financial Institutions

Market research is an extremely valuable tool that provides many benefits to a variety of organizations. This type of research allows a company to

A campaign that’ll convince banking customers to “switch.”

Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51%

Your Old Bank Customers are Dying, Look to Generation X

Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their customers in the older

The Power of Emotional Advertising

As humans, we respond to most situations in an emotional manner. We feel first and think second. As marketers, if we can change the way

Feeding Offline Strategies with Digital Insights

Great marketers know that everything we do should be grounded in target audience research. Every piece of advertising that reaches the consumer should be

Research: A Work of Art

Research fuels all the truly great ideas marketers use today. Any good researcher will tell you the more information and data you can gather,

Creating a Powerful Brand to Jump off the Shelf

It’s one thing to know the definition of branding and brand development. It’s quite another to execute a brand development project properly so your

Advertisers Pay Attention – Women are More Active on Social Networks than Men

It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging

Without Benchmarking, We’re All Blind Mice.

You wouldn’t walk into a room and not turn on the lights.  If you did, you wouldn’t know where you are in relation to

Getting Your Target Audience to Act: Easier Said Than Done

Act. Perform. Do. Move. Execute. Commit. Pursue. Participate. At the end of the day, most brands are trying to accomplish these things. Most want

The Golden Rule of Marketing: Advertise unto the consumer as you would have a brand advertise unto you.

I think everyone wants to be unique and different to a certain extent. Not “weird” different, just individualistic. I think its human nature to

The “Factory Tour” – The Forgotten Component of Research

Over 50 years ago, a CD from the agency that represented Mobil Oil was on-site at their headquarters. He took a tour of the
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