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Category: Public Relations

How to Measure (and then Leverage) Public Relations Results

Much like you’d expect measurable analytics from an advertising or marketing campaign, it’s common to expect such tangible metrics from your public relations efforts.

How to promote your trade association’s thought leadership during timely times

There are a number of boxes to check when it comes to raising the visibility of and securing media coverage for your trade association’s

Covering Timely News Through Customer Marketing as a Financial Institution

The financial industry is a beast all its own when it comes to conveying important news to a vast array of audiences. From complex

How Educational Institutions Can Turn One Media Placement Into Several

Much like good work begets more work in the business world, good content can lead to more opportunities in the media world. With this

Is your organization’s website media-friendly?

Whatever your industry, it’s essential to have a website that’s friendly to all users – from online shoppers to news junkies. However, for those

5 Considerations for Writing a Nonprofit Byline

As nonprofit byline articles, or contributed content, continue to gain popularity in many publications, you may wonder how to prioritize these opportunities from both

Using Financial Education to Keep Banking Customers for Life

Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last

How Wealth Management Organizations Can Leverage Their Expertise During the COVID-19 Pandemic

As we discussed in a previous blog post, the COVID-19 pandemic has forced businesses of all types and sizes to rethink their marketing. In

Crisis Communication 101: What Goes into a Plan?

As the COVID-19 pandemic reminds, you don’t want to be left scrambling to execute a well-structured crisis communication plan when the unexpected strikes. Whether

5 tips to improve your first impression over video conferencing

One thing that hasn’t changed with our new normal of working remotely is that first impressions are still everything. Whether you’re pursuing a new

3 Ways Trade Associations Can Use News Monitoring for Investor Relations

You may already be familiar with the many advantages of using a media monitoring tool to keep your trade association abreast of critical industry

3 Reasons Trade Associations Should Use Media Monitoring Tools

While it’s easy to create a basic Google alert for your trade association’s name and key executives, this “set it and forget it” approach

5 Creative Ways for Nonprofits to Get Press Coverage

Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can promote their missions and

Hey, Steve!

Meet our Public Relations Coordinator, Steve Adams! Steve (aka Farmer Joe) has worked at The Cyphers Agency for 3 years and is an essential

Public Relations Campaigns: A Behind-the-Scenes Look

While it’s easy to think a public relations campaign involves nothing more than writing and sending a press release or two, there’s a lot
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