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Category: Product Marketing

Product Isn’t King After All

If you haven’t read Al Ries’s article on Ad Age this week, go do it now. The subject matter is a simple concept that

A new brand with a lotta’ zestt!

The Cyphers Agency would like to welcome zestt, our newest client partner to the TCA family. Zestt is an incredible new home décor brand

Skin Care Case Study: Branded Packaging Gets Product on Shelves

Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective

Triplepet Pet Toothbrush Case Study

Name, position and launch revolutionary new pet toothbrush CHALLENGE Awareness of the health benefits of brushing dogs’ and cats’ teeth was growing and consumers

Packaging Design Anatomy 101

Written by: Team Anna (Anna Forbes and Danielle Ensley) Everyone knows great brands are based on solid research and sound strategy. When it comes

When Food Brands Go Social—Photo Sharing Platforms Become Your Best Friend

With photo sharing becoming all the rage, it is time for food brands to get serious about serving up delicious photos with social media. 

Better Than Bouillon Work

Coral Actives Skin Care Work

Better Than Bouillon Case Study

CHALLENGE Better than Bouillon is a nationally distributed bouillon paste available in 5 ounce jars. It provides a healthier, better tasting and more cost-effective

A Whole New (CPG) World

As I recently read through Gartner’s predictions for the impact of converging technology in consumer goods manufacturing in 2013 I couldn’t help but get

Creating a Powerful Brand to Jump off the Shelf

It’s one thing to know the definition of branding and brand development. It’s quite another to execute a brand development project properly so your

Food Tastes Better With a Story

Does your family tell you that you make the most delicious jalapeño jam they’ve ever tasted? “You should sell this joint, man, people would

Harvestland Work

Phillips Foods® Case Study

Digital and social media marketing strategies for iconic regional brand CHALLENGE This venerable company is both a collection of casual and quick-serve seafood restaurants

I’d Shop There

I wanted to share the completed Appalachian Spring branding.  We did some intense research and strategizing to arrive at the new brand.  Appalachian Spring has great product
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