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Category: Marketing

Podcast Marketing Tips For Non-Profit Organizations

  • content strategy, digital marketing, marketing, marketing podcasts, marketing strategy, nonprofit marketing, nonprofit organizations, podcast marketing, Podcasting, podcasts
Showcase Exclusive Content When planning and marketing your podcast, whether you are in the very beginning stages or already established with loyal listeners, a

Unique Ways to Promote Mobile Banking

  • bank customers, bank industry, banking, banking marketing, digital marketing, marketing, Marketing Campaign, marketing strategy, online banking, social media, social media marketing
As many companies within today’s leading industries move towards fully virtual platforms for different types of product and service offerings, the banking industry stands

Covering Timely News Through Customer Marketing as a Financial Institution

  • finance, financial institute, financial marketing, marketing, Marketing and Advertising, marketing strategy
The financial industry is a beast all its own when it comes to conveying important news to a vast array of audiences. From complex

Addressing Hispanic Audiences in Restaurant Marketing

  • advertising and marketing, digital marketing, food marketing, marketing, Marketing Campaign, marketing strategy, restaurant marketing
When putting together a comprehensive marketing plan for your restaurant business, it is very important to consider how different demographics make purchasing decisions and

2021 Super Bowl Ads: No Clydesdales, No Problem

  • advertising, advertising and marketing, commercials, super bowl, super bowl advertising, Super Bowl Commercials, Superbowl Ads
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many

Virtual Conference Planning: 3 Things for Trade Associations to Consider

  • conference, trade association, trade associations, virtual meetings
As COVID-19 requires social distancing to remain intact, many trade associations are having to replan their upcoming conferences and host them virtually. However, restructuring

Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit

  • advertising, advertising and marketing, Google, Nonprofit Advertisement, nonprofit marketing, nonprofit organizations
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a

How Educational Institutions Can Turn One Media Placement Into Several

  • educational institutions, educational marketing, PR, press coverage, press page, public relations, public relations campaign
Much like good work begets more work in the business world, good content can lead to more opportunities in the media world. With this

Why Your Financial Website Needs to be Up to Date with Design Trends

  • financial institute, financial marketing, web design, Web development, website design and development, website development, Website Trends, websites
Your financial website needs to be up to date with the latest design trends to help convert visitors to members. During your next update

Favorite Campaigns in a Year Not So Favorite

  • Ad Campaign, campaigns, commercials, digital campaigns, Marketing Campaign, Marketing Campaigns, over-the-top, over-the-top advertising
It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots

Insights on Women as a Key Audience for Financial Brands

  • ad messaging, advertising and marketing, Audience, defining target audience, financial institute, financial marketing, marketing, target audience
Women serve as a powerful demographic to a financial brand’s audience and they should not be overlooked as a key customer. However, research shows

Building a Hospice of the Chesapeake Brand for the Future

  • Brand, Brand Awareness, brand development, brand marketing, brand messaging, brand strategy, branding
Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if

Nurture Marketing Essentials

  • defining target audience, digital marketing, direct marketing, email marketing, marketing strategy, nurture campaign, nurture marketing, social media marketing, strategic marketing, target audience
Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing

How To Make the Most of Networking Online

  • COVID-19, COVID-19 marketing, networking, online community, online marketing, online networking, social media blogs, social media marketing, Social Networks, virtual meetings
Whether you are looking to advance your career, take on a new role, or just simply connect with like minded individuals, networking is a
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