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Category: Food Marketing

Restaurant Menu Designs Before & After

  • food marketing, Menu Design, restaurant marketing
Restaurant menu designs are always challenging because they’re a key execution of the brand but they also need to address the practical, functional needs

On The First Day of Christmas TCA Gave to Me, One Kick-Ass Campaign

We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to

Redesigning Mason’s Website and “Re-Maine”ing True to the Brand

Our client Mason’s Famous Lobster Rolls chose us to give their website a new look and feel. Earlier this year, Mason’s Lobster Rolls Annapolis,

Creating a New Take on a Father’s Day Campaign

This Father’s Day we decided to spice things up. We told fans to forget sitting at home watching a golf tournament or going to

Bringing the URBurger Brand to Life

While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So

Breathing New Life into Employee Recruitment

Once upon a time, hiring and recruitment efforts were quite separate from the ad campaigns that we develop for brands. It was always up

Food brands positioned properly can do no wrong. As long as you know how to do it.

  • branding, food marketing
Throughout my career, I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these

Breaking Discount Rules to Increase Sales

So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and

The Internet’s Power in the Starbucks Red Cup Controversy

November is my favorite month. And not just because of my birthday. It’s also the time of the year when Starbucks releases their red holiday

This new burger brand is made just for you.

  • brand development
Who doesn’t love a good burger? So juicy. So delicious. The problem is, burger joints are popping up everywhere these days (one is even

A Game Changing Campaign

  • Marketing Campaign, Superbowl Ads, SuperBowl Advertising
As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday

Launching a New Restaurant Brand for Neo

  • Restaurant Branding
When the owner of Neo told us his vision for his new restaurant concept, we were hooked. He knows his target audience (the ever-popular,

Food Marketing To Millennials

  • fast casual, fast food, food marketing, marketing, millennials, The Cyphers Agency
You hear about them all the time, the Millennials. As children of the Baby Boomers, this group of 77 million 18-29 year olds is

5 BIG Grocery Trends that have Food Marketers Pacing the Aisles

  • grocery stores
I returned from this year’s “Chicken Marketing Seminar” hosted by the National Chicken Council with interesting insights that extend well beyond the meat case. Several

7-11’s Gift to You

  • free slurpees!
Heads up everyone, tomorrow is 7-11 Day which means free slurpees! And this year 7-11 have taken it to a whole new level by
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