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Category: Email Marketing

Helpful Tips to Repurpose Blogs into New Marketing Content

Blogs are a great resource to share information, demonstrate credibility, and connect with your audience. There are many ways to leverage and repurpose blog

How non-profits can grow their subscriber list for email marketing

The nonprofit industry is constantly evolving, which makes connecting with your target audience a crucial component . Email marketing has long been an effective tool that allows businesses

Audience Segmentation Best Practices

Email campaigns can be a key component to integrated marketing when done right, but without the proper strategy, they can fall flat. One key

Email Marketing Foundations

Creating the perfect email campaign – from the ever-important subject line to the detailed, but not too detailed, body message – is an art.

 Email Campaign Strategy Execution

Here are a few steps to follow before launching your email campaign: 1. Create a clear goal. What is your goal and the best

What IS the best time of day to send your email campaign?  

Marketers have been asking this question for years. While there isn’t an exact science to when consumers will open and read your email, there

Integrated Email and Social Media Marketing for Elective Medical Practices

Email marketing, including promotional emails and e-newsletters, is an important aspect of a thorough marketing plan. Our favorite part about it – the content

Creating an Effective Call to Action in Email Marketing Campaigns

Defining the purpose of a call to action is simple – you want to capture the attention of your audience while convincing them they

6 Strategies to Generate More Email List Subscribers

We’ve all been there – banging your head against the wall trying to get more email list subscribers. It’s not about some new trick

How to Promote and Host Live Virtual Events for Educational Institutions

The world has turned to virtual means when it comes to sharing information and building community. While some educational institutions were recently forced to

3 Tips for Improving Email Marketing for Educational Institutions

Educational institutions have taken a lot of their marketing efforts to social media platforms, but is there still a place for email marketing? Not

How to Structure a Trade Association e-Newsletter

It’s no secret that people want information faster than ever before. A trade association e-newsletter must work to stand out during haphazard scanning from

Choosing the Right Stock Photos for Restaurants

It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food

Trade Association Member Retention

In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value to their members. Retaining

Best Image Formats for the Web and Email

Which image formats are best to use for web and email in 2019? Learn about different image types and see examples of JPG, SVG,
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