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Category: Direct Marketing

2021 Super Bowl Ads: No Clydesdales, No Problem

  • advertising, advertising and marketing, commercials, super bowl, super bowl advertising, Super Bowl Commercials, Superbowl Ads
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many

Nurture Marketing Essentials

  • defining target audience, digital marketing, direct marketing, email marketing, marketing strategy, nurture campaign, nurture marketing, social media marketing, strategic marketing, target audience
Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing

Trade Association Member Retention

  • email marketing, member retention, trade associations
In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value to their members. Retaining

Do More with Less: An Agency’s Guide to Nonprofit Marketing

  • advertising agency, Nonprofit Advertisement, nonprofit marketing
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target

It’s Time to Talk About Over-the-Top Advertising

  • advertising, digital campaigns, digital marketing, over-the-top advertising, streaming, streaming media
Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and

6 Things I Love About a Good Vanity URL

  • marketing, URL, vanity URL, web, web design, website design and development
Back in the day – a.k.a. the early 90’s – just having a website, and not yet a vanity URL, meant that a business

Podcast Marketing 101- Where Do I Start?

  • marketing, marketing podcasts, podcast, podcasts
So you’ve read our post on whether to start a podcast or not and after careful consideration, you’ve decided to start a podcast! Congrats!

The New Jersey REALTOR® Magazine Gets a Home Makeover

  • branding, design, magazine, The New Jersey REALTORS
One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand

Direct Mail 101: 5 Tips For Creating An Effective Postcard Mailing

Producing a direct mail piece can be overwhelming – “what size should it be, what format should it be, how do I generate a

Skin Care Case Study: Branded Packaging Gets Product on Shelves

  • cpg, CPG Marketing, packaging design
Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective
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