Category: Creative

Old Spice commercial

Imitation vs. Inspiration: You’re Doing it Wrong

In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!

Post It Notes

Don’t be such a Post-It!

Two of the little things I’ve been working on lately are drinking more water and improving my posture. In order to help myself keep these

Surround yourself with talent

Every brand dreams of becoming a brand powerhouse. Most will never achieve it because along with vision and determination you need talent. When you have

What is a “Warm and Fuzzy”?

This question is answered on a new micro site we launched for Warman Homecare. Visit www.warmanfuzzy.com and watch the video and read about how you

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