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Category: Campaigns

Public Relations Campaigns: A Behind-the-Scenes Look

  • advertising agency, pr campaign, public relations, vlog
While it’s easy to think a public relations campaign involves nothing more than writing and sending a press release or two, there’s a lot

The Surprising Secret to Lead Generation

  • Brand Awareness, consumer marketing
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I

A Campaign Promoting a Non-Traditional Conference: AFFI-CON 2019

  • Franchise Conference, Marketing Campaign, non-traditional advertising
AFFI-CON, hosted by the American Frozen Food Institute (AFFI), is an event for frozen food and beverage makers, industry suppliers, and logistical partners. AFFI-CON

Chesapeake Veterinary Referral Center of Annapolis Grand Opening Campaign

  • Ad Campaign, Brand Awareness, building brands, public relations
Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function as primary medical care

Our Favorite Campaigns from 2018

  • Ad Campaign, Marketing Campaign, Maryland Campaign, Social Media Campaign
Our VP and Creative Director, Darren Easton, takes a look back at our favorite advertising campaigns from last year.   Hey guys, it’s Darren

Public Outreach for the Queen Anne’s County Library

  • advertising, public outreach, public relations, Queen Anne's County Library
The Queen Anne’s County Library is a public library located in Stevensville, MD that offers a variety of community services in addition to routine

What is a Byline Article, and Should You Write One?

  • byline, byline article, public relations
Have you ever come across an article on your favorite site to discover it was written by a contributing author from a firm like

It’s Time to Talk About Over-the-Top Advertising

  • advertising, digital campaigns, digital marketing, over-the-top advertising, streaming, streaming media
Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and

6 Things I Love About a Good Vanity URL

  • marketing, URL, vanity URL, web, web design, website design and development
Back in the day – a.k.a. the early 90’s – just having a website, and not yet a vanity URL, meant that a business

How to Use Your Public Relations Wins to Boost Your Brand

  • branding, PR strategy, public relations
Congratulations, you’ve got a PR win of being quoted in an article or interviewed on radio/TV! Now what? Once you’ve obtained a PR win,

Building Buzz with Teaser Campaigns

  • advertising, campaigns, marketing
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A

Queen Anne’s County Library Goes Digital

  • advertising, digital advertising, digital marketing, marketing, Queen Anne's County Library
In the digital age, long-standing community institutions like public libraries must adapt their service model to remain relevant. And when Queen Anne’s County Library

Feature Friday: Taylor Bank

  • Bank Advertisement, bank branding, banking, banking marketing
With a ton of new restaurants and breweries popping up along the Eastern Shore, Taylor Bank wanted to attract young business owners to utilize

What Makes a Successful Influencer Campaign

  • campground, influencers, RV
In today’s highly-competitive hospitality market, a common question from clients is “How can we reach mass consumers on a limited budget?” This question came

Behind the Scenes of the VIP Sea Rocket Experience

Agency life often takes us away from our desks to all kinds of fun, unique outings – and we wouldn’t have it any other
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