Category: Branding

Logo Design Predictions

No, I’m not Nostradamus in any sense, but I am a graphic designer for The Cyphers Agency. So I’m somewhat qualified to predict logo design

Blank Slate

The Blank Slate

If you know me at all, you know that I’m a sucker for strategic marketing. Because of this, I’m constantly thinking about what it takes

The Science of a Slogan

“Good to the last drop.” We’ve all heard it, or read it, many times in our lives. But did you know that these five little

Tropicana Tries Again

Early last year Tropicana unveiled their new brand identity. It was greeted with a fiery outburst that was something akin to how being caught in

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