Category: Branding

Brand Gut Check

5-Minute Brand Gut Check

Much in the world of advertising has shifted over the years. The way we interact with customers is completely different from 5 years ago –

Triplepet Pet Toothbrush Case Study

Name, position and launch revolutionary new pet toothbrush CHALLENGE Awareness of the health benefits of brushing dogs’ and cats’ teeth was growing and consumers were

Brand Consistency For Franchises

Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for

Coral Active Infographic

Packaging Design Anatomy 101

Written by: Team Anna (Anna Forbes and Danielle Ensley) Everyone knows great brands are based on solid research and sound strategy. When it comes to

Top 5 Reasons to Refresh Your Franchise Brand

Sometimes, the timing is right for a brand refresh. In the event that you’re a franchisee, this challenge may be more difficult than you expect. It’s always important to start a rebranding project with a clear strategy.

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