Category: Branding

What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the

The Power of Brand Engagement

In 2016, our culture has been defined as “participatory,” especially online. Recent research reveals that consumers feel rewarded when they share their personal thoughts and

Bringing the URBurger Brand to Life

While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So after

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