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Category: Branding

Low Budget Video Strategies

Video marketing has become an integral part of every brand’s marketing strategy. If it hasn’t, there may need to be some rethinking on the

Brand Development Showcase: A New Website for Baxter Baker Law

The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates their firm from traditional

Color Trends for Restaurants

Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants

Importance of Physician Branding in the Healthcare Market

Now more than ever, establishing trust in a doctor-patient relationship even before scheduling an appointment will influence a consumer’s decision to seek treatment. It

Building A Medical Practice Brand

In today’s environment, the competition in the medical field is extremely competitive. With the healthcare market expanding to include more opportunities for patient care

Creating top-of-mind awareness: know your competition.

When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand

How to Make Your Bank’s Brand Stand Out

Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks face in the financial

Do More with Less: An Agency’s Guide to Nonprofit Marketing

Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target

Brand Development: Breaking Down the Process

A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments.

Leveraging Promotional Products for Brand Awareness at Your Next Event

Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with

Genericide: Are brands being destroyed by their own success?

“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, I’m sure you sang

How To Stand Out with Campaign Piggy Backing

Between Black Friday and Cyber Monday, many retailers are prepping for the influx of e-commerce traffic by offering competitive pricing sales and extending store

What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that

Don’t just Rebrand for #!@*s and Giggles

After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic

Three Branding Lessons We Can Learn from Game of Thrones Characters

Lesson 1: Stay True to Brand Values— Be Consistent John Snow John Snow is forthright, honest and always acting in the best interests of
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