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Category: Brand Spotlight

Skin Care Case Study: Branded Packaging Gets Product on Shelves

  • cpg, CPG Marketing, packaging design
Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective

Top 5 Reasons to Refresh Your Franchise Brand

  • Franchise, JumpBunch, Marketing and Advertising, McDonald's, rebranding
Sometimes, the timing is right for a brand refresh. In the event that you’re a franchisee, this challenge may be more difficult than you

Red Bull’s Out-of-This-World Campaign

  • Chesapeake Bay Trust, roi
Felix Baumgartner’s 2012 Stratos Jump created over $1B in free advertising for Red Bull. Creative advertising is risky, but sometimes it’s totally worth it.

Little Marketing Wins: McDonald’s

  • McDonald's, youtube
When someone thinks of “American Fast Food” what is the first thing that comes to mind? For me it’s McDonald’s and those infamous golden arches.

Hold On For The Ride: Charles Barkley Takes Weight Watchers In A New Direction

  • PR
If you’re a man, watch television with a man, or watch the TV programs that advertisers like us to believe that men watch, chances

Best Holiday Ads of 2011

The holidays are here and the holiday ads are everywhere you look. Before Charlie Brown can say “Good grief!” you’ll probably see another ad.

Brand Failures and Netflix

Brand failures are happening constantly. Just look at how Netflix recently wanted to split its business into two divisions. Netflix (a company that in

The Power of a Strong Slogan and an Empty Glass of Milk

One of our account executives took us back to the 90’s today by recounting, from memory, the original “Got Milk” commercial. Turns out the

Looking Past LeBron: Nike’s Powerful Commercial

Last night was the return of basketball season, and I watched dutifully as LeBron James fan. I couldn’t help but be stoked for his

Worst Ads of 2010

Recently, Fast Company and The Consumerist have posted “the worst ads of 2010.” And since we are in the ad business, we can’t help

I’m entertained, but that doesn’t mean it’s good advertising.

  • creativity, traditional marketing
Our reputation is based on our creativity. That doesn’t sound very unique for an ad agency to say but it’s all about how you

The real superbowl winners and losers of 2010

  • Google, Superbowl Ads
One of the most expensive media buys a company can make, the superbowl is always paid close attention by hundreds of millions of viewers.

Our favorite tv ads of 2009

I asked around the office to see what our choices were for favorite ad of 2009. Here are a few of the responses. Darren

There’s a Fiesta in my Pants and you’re Invited

Ok, so there may not be a Fiesta in my pants, but there may be one in my future. Ford and digital think tank,
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