Category: Advertising

Peace of Mind for Scared Customers

Recently, we let you know about a new account win for The Cyphers Agency: Severn Savings Bank. In order to meet 2010 benchmarks, Severn Savings

Let’s talk about the iPad

I think the strategy behind Apple’s iPad launch is genius, and they are poised to dominate the tablet industry just like they dominate the smart

We Love Chicken!

Every day, we do amazing work for some pretty cool clients. We get to do amazing work, have fun, and create some awesome stuff along

7 Ate 9: The Murderous Numbers

This morning, our account executive Anna shared with us a piece she read from Advertising Age. The piece, entitled “Why Metrics are Killing Creativity,” really

A lesson on campaign integration

We recently noticed a campaign that was truly integrated, and we wanted to point out how powerful complete integration can be. Giveitaponder is a microsite

Our favorite tv ads of 2009

I asked around the office to see what our choices were for favorite ad of 2009. Here are a few of the responses. Darren chose:

Welcome to Howard Mont!

We would like to officially welcome Howard Mont to The Cyphers Agency as the new Vice President of Sales and Marketing. He will be leading

Branding and Brand Development

Building a brand is far more involved than a coming up with a corporate design. Creating a logo, color palette and slogan without incorporating the

My Favorite Commercial

Usually we like to use our blog to comment on industry trends, or significant campaigns in the advertising world. Today though, I’d like to keep

Interaction is Key

When it comes to entertainment, consumers are always seeking what’s newer, cooler, faster, and now, more interactive. You may have seen an interactive game at

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