Category: Advertising

Best Holiday Ads of 2011

The holidays are here and the holiday ads are everywhere you look. Before Charlie Brown can say “Good grief!” you’ll probably see another ad. This

Imitation vs. Inspiration: You’re Doing it Wrong

In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!

Your Guardian Agency

Have you ever had an irritating little computer problem that you just couldn’t figure out for the life of you? (If you work on a

Don’t be such a Post-It!

Two of the little things I’ve been working on lately are drinking more water and improving my posture. In order to help myself keep these

Knowing Your Target Audience

Advertising and marketing – it’s what we do. So in our line of work, sometimes we come across companies that are stuck in an “we”

Ideas: A Warm Gun

I carry a black moleskine notebook around with me wherever I go. I’ve got one in my car, one in my purse, and one at

Worst Ads of 2010

Recently, Fast Company and The Consumerist have posted “the worst ads of 2010.” And since we are in the ad business, we can’t help but

Zestt Ad

Do Banner Ads Annoy You?

Many people online really loathe banner ads and find them quite annoying when trying to surf the web. We do know this but we cannot

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