Category: Advertising

Our 2014 To Do List

  Joey Adams said it well, “May your troubles last as long as your new year resolutions.” We know resolutions don’t always last long, but

Best Holiday TV Ads of 2013

Holiday Advertising Cheer to Share

Here are a few holiday tv ads that we’ve enjoyed watching recently. Happy holidays everyone! Meijer – Spread the Spirit Apple – Misunderstood Harley Davidson

Ad strategies examples

Good Brief, Better Execution.

Over the coming weeks and months I want to talk about some of the challenges that we, as advertisers, face on a regular basis. My

How Did You Come Up With That Ad?

Creativity is ideas. We’ve been talking a lot about how creativity in our agency is much more than the team in charge of actual ad executions.

Brand Consistency For Franchises

Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for

Flex Your Tech Pecs No One Does IT like ADP Tshirt Design

Swag with Swag

Many of you probably have heard of ADP — you know the brand that most likely handles your company’s payroll. As one of our clients, ADP came

The Rise of a New Ad Generation

As the advertising industry continues to evolve, the incoming class of newest advertisers bring with them a unique perspective and skilled talents that are taking the industry by storm.

Things We Love – Febreze

I personally don’t use Febreze because I’m an OCD clean person. However, I do love this Thank You campaign that they are doing. Febreze has

Ambient advertising giant coffee cup

The Case for Ambient Advertising

In its purest form, ambient advertising is essentially the placement of ads in unusual, high traffic places. These ads can range from large scale placements

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