Our 2014 To Do List
Joey Adams said it well, “May your troubles last as long as your new year resolutions.” We know resolutions don’t always last long, but
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Joey Adams said it well, “May your troubles last as long as your new year resolutions.” We know resolutions don’t always last long, but
Great marketers know that everything we do should be grounded in target audience research. Every piece of advertising that reaches the consumer should be custom
Here are a few holiday tv ads that we’ve enjoyed watching recently. Happy holidays everyone! Meijer – Spread the Spirit Apple – Misunderstood Harley Davidson
We’ve all seen the ever-present marketing for the new Anchorman sequel. From the limited edition Scotchy Scotch Scotch Ben & Jerry’s ice cream, to the
<< I’ll take “Holidays?” for $1,000. >> The answer is: It is celebrated on the fourth Thursday in November. <<
One of the greatest things about the prospect of working with a new brand is trying out the product. At The Cyphers Agency we believe
I’m in love with Guinness’ new spot. And not just because it’s got an amazing story to tell with the perfect music bed and a
It’s really important to take great photos of our food. Let’s all agree on this, for the sake of our appetites and the sake of
There’s a lot that goes on behind the scenes of an advertising agency which clients typically don’t see. An often forgotten, but integral, department
Am I the only person that wants a pair of the Man Of Steel glasses offered by Warby Parker? Considering that they sold out shortly
Over the coming weeks and months I want to talk about some of the challenges that we, as advertisers, face on a regular basis. My
Creativity is ideas. We’ve been talking a lot about how creativity in our agency is much more than the team in charge of actual ad executions.
Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for
Many of you probably have heard of ADP — you know the brand that most likely handles your company’s payroll. As one of our clients, ADP came
Seth Godin’s popular book Purple Cow Transform Your Business by Being Remarkable is about how businesses must have great products and great ideas to promote
As the year winds down and we’re wrapping up our 2012 projects, we like to take some time to reflect back on the year’s accomplishments.
A great way to create some online awareness for your brand is to run a Google Adwords campaign. Let’s face it. Everyone turns to Google
In the wide world of sports, few organizations do advertising better than ESPN. The all-sports channel is particularly famous for their “This is SportsCenter” commercials
As the advertising industry continues to evolve, the incoming class of newest advertisers bring with them a unique perspective and skilled talents that are taking the industry by storm.
I was lucky enough to attend the Global Leadership Summit this past week. Needless to say, I’m fired up about all the things that I learned.
A rule of thumb in advertising is to say good things about your product. Seems pretty logical, right? If you’re tying to sell a vacuum,
I personally don’t use Febreze because I’m an OCD clean person. However, I do love this Thank You campaign that they are doing. Febreze has
In its purest form, ambient advertising is essentially the placement of ads in unusual, high traffic places. These ads can range from large scale placements
It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards
Effective marketing campaigns capture consumers and create interest in a product or service. The most successful integrated campaigns strategically direct these interested consumers to a
I’m sure you’ve heard that print is a dying breed. Yes, newspapers aren’t as many pages as they used to be and their subscriber base
I don’t have any clever references to stories about buying radio, so we’re going to dive right into it! Radio is probably the only media
