Category: Advertising

Ad strategies examples

Good Brief, Better Execution.

Over the coming weeks and months I want to talk about some of the challenges that we, as advertisers, face on a regular basis. My

How Did You Come Up With That Ad?

Creativity is ideas. We’ve been talking a lot about how creativity in our agency is much more than the team in charge of actual ad executions.

Brand Consistency For Franchises

Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for

Flex Your Tech Pecs No One Does IT like ADP Tshirt Design

Swag with Swag

Many of you probably have heard of ADP — you know the brand that most likely handles your company’s payroll. As one of our clients, ADP came

The Rise of a New Ad Generation

As the advertising industry continues to evolve, the incoming class of newest advertisers bring with them a unique perspective and skilled talents that are taking the industry by storm.

Things We Love – Febreze

I personally don’t use Febreze because I’m an OCD clean person. However, I do love this Thank You campaign that they are doing. Febreze has

Ambient advertising giant coffee cup

The Case for Ambient Advertising

In its purest form, ambient advertising is essentially the placement of ads in unusual, high traffic places. These ads can range from large scale placements

Advertising 101 – Pt 1, Outdoor

When marketers are creating their media plans for the year, often outdoor falls to the wayside and I believe that it’s because there are a

Best Holiday Ads of 2011

The holidays are here and the holiday ads are everywhere you look. Before Charlie Brown can say “Good grief!” you’ll probably see another ad. This

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