Top Advertising Books Everyone Should Read
There are a slew of “new media” marketing books out there. Before you read how to market on Facebook, build a brand on twitter or
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There are a slew of “new media” marketing books out there. Before you read how to market on Facebook, build a brand on twitter or
Improve your local organic search results – Claim and update important local business listings like Yelp and Google Business. Use a local number and remember
During Skin Cancer Awareness Month, we were excited to partner with one of our favorite clients, Anne Arundel Dermatology to create an awareness campaign about
I’m often asked how I come up with ideas for ad campaigns. I have been doing this for so long and my process is so
AMVETS was overdue for a major overhaul of their web presence. Their new site needed to be mobile-friendly and provide a far more effective tool
Even 8 years since the show debuted, Mad Men is still a familiar point of reference for many people in my personal and professional life.
I totally understand that implementing digital marketing strategies can be overwhelming. Even as a social media expert, I am never done learning about new trends
When ICBA came to us to promote Visa Bancard and TCM Bank products, we knew we were gonna have some fun. And we did. After working through
As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday is
It was an exciting game that had us on the edge of our seats until the end. Almost enough excitement to make us forget the
Here at the Cyphers Agency, we’ve been busy dreaming up holiday promotions for our clients. See a few we created recently: Other agencies have also
In honor of Small Business Saturday, we’re sharing our favorite local haunts and small businesses. Here’s where the Cyphers Team was shopping and eating this past weekend:
I’ll admit it; I’m having WAY too much fun working with JumpBunch on their new mascot, JB. Not only is he a spot-on, strategic mascot for the children’s sports and fitness brand, but he’s super cute!
We’ve all been there. You watch a tv spot that’s so artfully done and creates such emotional intensity that by the time it’s over you’re
Sometimes we are lucky enough to get a project that leaves us jumping with joy. Over the last few months we have had the pleasure
One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across
I returned from this year’s “Chicken Marketing Seminar” hosted by the National Chicken Council with interesting insights that extend well beyond the meat case. Several speakers
Explaining what I do on a daily basis is crazy hard because I never do the same thing. That’s precisely what I love about my job. To say I wear a lot of hats doesn’t even begin to cover it. As a Senior Account Executive I’m a researcher, strategist, media planner, media buyer, project manager, account manager, proofreader, party planner, brainstorm leader…and the list goes on.
As a parent it is always a challenge to incorporate healthy foods into your child’s diet…especially when you have a picky eater. What I’ve come
I’m a pretty private dude, so if it were up to me no one would know what my day is like. But I’m told we’re
If you’ve visited Washington DC near the Capitol this month you’ve likely seen the Community Banking campaign that dominates the Capital South metro station, as
If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look. The Milk Processor Education Program is moving away
An old boss and agency head from early in my career passed away last week. I had not seen him in 15 years, but his
The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Until very recently, there was a fair amount
Producing a direct mail piece can be overwhelming – “what size should it be, what format should it be, how do I generate a list,
Well here it is. The Cyphers Agency’s list of our favorite Super Bowl commercials. We’ll spare you the lectures on why the bad ones were
If you haven’t read Al Ries’s article on Ad Age this week, go do it now. The subject matter is a simple concept that many
