The Good, The Bad and The Ugly: Super Bowl 51 Ads
Millions of Americans tuned in to Fox on the night of Sunday, February 5, 2017, to watch one, two, or all three of these things:
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Millions of Americans tuned in to Fox on the night of Sunday, February 5, 2017, to watch one, two, or all three of these things:
I think it’s safe to say that technology has come a long way over the past, oh – hundred years or so. With all the
We’ve all had days where we can’t stop humming a short catchy tune that we either heard on the radio or saw on television. We’ve
Does your company or organization fall into one of these two categories? You are looking to go through a complete rebranding process. You are considering
The American Composites Manufacturers Association (ACMA) asked The Cyphers Agency to create a video to help introduce automotive manufacturer executives and engineers to composites. Most
Virtually everyone’s heard of Samsung, the global powerhouse of a company that’s led the world in digital technology since its founding in 1938. But not
T-Minus 7 days until the 2016 Olympics kick off in Rio. Whether you are looking forward to swimming, gymnastics, diving, golf or track and field, there is
We had an awesome morning learning the ins and outs of Google AdWords with WebMechanix, a local inbound marketing firm here in the MD/DC/VA area.
Summer. A time for pool parties, vacation, warm weather, cookouts, steamed crabs and fun. To capitalize on the popularity of this season, companies are creating
This Father’s Day we decided to spice things up. We told fans to forget sitting at home watching a golf tournament or going to brunch
It’s mortgage season! We’ve marked the occasion by working with our new client partner, Taylor Bank to develop a new campaign featuring their mortgage services.
Move over Millennials, Generation Z has arrived and they’re blazing their own path. A path that marketers are going to have to chase them down
Preteen children are spending a lot of time on YouTube watching videos. The popularity of unboxing videos and gaming videos is amazing. Advertisers are using
A brand + a drone + the sky = drone-vertising. The sky’s the limit with this form of advertising! Unlike a blimp, drones are small, nimble
When it comes to the Super Bowl, the commercials can be just as fun to watch as the game. Everyone knows they’re the best ads, costing about $5
Remember the days where the anticipation would build waiting to see what Super Bowl ads would air during the game? Now, the Internet has taken
Once upon a time, hiring and recruitment efforts were quite separate from the ad campaigns that we develop for brands. It was always up to
Every year unfortunately, the Christmas holiday advertising starts around Halloween and does not let up until Santa’s sleigh is overflowing. As much as it irritates
There are only four more days until Christmas. And before we know it, we’ll be ringing in the New Year. After the hangover subsides and
Throughout my career I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these things
ALERT: There are only 15 days left until Christmas. Well, you probably knew that because every store has been emailing you, playing commercials and sending
So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take
As humans, we respond to most situations in an emotional manner. We feel first and think second. As marketers, if we can change the way consumers feel,
Community banking is a complex and challenging market with continuous regulatory changes, compliance updates, and evolving technology demands. So when one of our favorite clients,
The other day I was having a conversation with a few of my agency peeps about the butchering of the english language in today’s world.
Dynamic means constantly changing. With dynamic ad insertion, networks can use targeted ads that can be swapped in and out of the tv show as
Sniff. Sniff. Shark Week’s over and I’m still crying about it. To make it better, I thought we could take a look back at a
