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Category: Advertising

The Benefits of Departmental Integration at Marketing Agencies

When evaluating their marketing needs, businesses often are faced with the options of hiring an in-house marketing professional or outsourcing to an agency. One

Best Campaigns of 2021

After last year, 2021 seemed like it might be more “normal” by comparison. Instead, the challenges facing us all seemed to persist and more or

Pros and cons of different media assets on social media

A social media post isn’t complete without some sort of media asset to go along with it. Whether it be an expertly crafted video,

What type of YouTube ads are right for your financial organization?

YouTube ads are a great tool to use in order to optimize your presence on the platform. With so many different options, YouTube makes

The Importance of Market Research for Financial Institutions

Market research is an extremely valuable tool that provides many benefits to a variety of organizations. This type of research allows a company to

The Ins and Outs of Webinar Moderation

Understanding the ins and outs of webinar moderation is important as it has become a high-demand skill in the world of marketing, and allows

3 Tips on How your Restaurant Can Utilize TikTok to Boost Engagement

TikTok is on the brain. It is one of the first social media platforms we have seen that has been able to create such

2021 Super Bowl Ads: No Clydesdales, No Problem

In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many

3 things to include in your social media ads as a non-profit

Social media advertising is one of the biggest keys to growth and success, especially in today’s landscape where social media is a prominent, daily

4 YouTube Content Ideas for Your Restaurant

Creating YouTube content ideas for your restaurant is imperative to reach your target audience and gain traction for your business. As YouTube engagement continues

Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit

Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a

Favorite Campaigns in a Year Not So Favorite

It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots
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