Category: Advertising

What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the

To Podcast or Not to Podcast

Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword for most brands. Used properly

Feature Friday: Taylor Bank

With a ton of new restaurants and breweries popping up along the Eastern Shore, Taylor Bank wanted to attract young business owners to utilize their

Super Bowl 2018 Ad Analysis

After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which

Our Most Cherished Holiday Ads

‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list of

Do You Still Need an Agency?

The prevalence of large stock libraries, easy to use and affordable drag-and-drop visual and web design tools paired with inexpensive freelance marketplaces have led to

Monday Night Football by the Ads

During a recent Monday morning at work, a few coworkers and I exchanged the typical post-weekend water cooler/coffee maker/fridge talk about how we spent our

Best Baseball Giveaways

With September upon us, the majority of Major League Baseball (MLB) teams already know if they’ll be making the playoffs or should start thinking about

Woman using phone

Targeting the New Generation

The youths of today, also known as “Generation Z”, are the new faces of consumers. They are the first to grow up completely digital-savvy. Social

Technology and Marketing

I think it’s safe to say that technology has come a long way over the past, oh – hundred years or so. With all the

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