Category: Advertising

The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks
What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like
Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As
Screen sharing is a useful tool for hosting a virtual meeting and presentation, but, if not fully prepared, can lead to unwanted blunders. Here
Generation gaps commonly exist among trade association members. These gaps create differences in opinions and values among younger and older members, often leading to
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last
Create a well-designed online menu using these tips and guidance. Your menu may be the first thing a potential guest sees from your restaurant.
With at least 42 states under stay-at-home orders due to the COVID-19 pandemic, both essential and non-essential businesses may think they should pull the
Since remote work has become mandatory, Zoom, a video conferencing service, has seen a significant increase in usage. The active mobile users in March
Video marketing has become an integral part of every brand’s marketing strategy. If it hasn’t, there may need to be some rethinking on the
The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates their firm from traditional
For sports fans, Super Bowl LIV was a chance to watch the high-powered offense of the Kansas City Chiefs start slowly but overcome the
Adding a new location to your medical practice is a great way to grow your business and increase revenue. It allows your medical practice
Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are
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