Improving website speed image

Christina Leonard, Art Director & SEO Strategist, at The Cyphers Agency, was featured in a Sunlight Media article on the importance of and ways to improve website speed, Should you be looking at website speed?

A fast-loading website is paramount because it allows visitors to quickly see what your company offers. In a low-patience, instant gratification world, not needing to wait for your site to load makes a good first impression and keeps potential consumers from leaving.

Answering three questions, Christina commented on both the importance of a fast-loading website and how to achieve it:

Why do you feel website speed is important?

A fast-loading website is paramount because it allows visitors to quickly see what your company offers. In a low-patience, instant gratification world, not needing to wait for your site to load makes a good first impression and keeps potential consumers from leaving.

What coding techniques, tools or plugins do you use to improve website speed?

Testing a website is crucial to improving speed. It allows you to see what specific elements are slowing a site down and then improve them. For example, you might see that improperly optimized images are slowing your site down and making your pages load slowly in search results on mobile devices, and you can address this by making your website pages available in Google Amp.

Which speed test tools do you prefer to use and why?

Since Google is still the most important search engine, I like to use their PageSpeed Insights. GTMetrix.com also has a good speed testing tool.