What is the difference between “Branding” and “Brand Development?”

Is your ad agency completely building your brand?

Many agencies will tell a client that building a brand is no more than Corporate design. A new logo, consistent color palette and MAYBE a sterile slogan. At The Cyphers Agency, we do it right.

BRANDING is the constant and consistent use of color, graphics, type and icons in your advertising materials. e.g. The headline is always this font, all caps, reversed out and centered. The photos are always duotones, flush left with a blue rule around them. And the logo is always in the lower right hand corner. These colors and consistencies have nothing to do with your logo or corporate design standards.

BRAND DEVELOPMENT is developing a way to communicate what makes the brand unique. This is done by creating a tagline and a character, graphics or icon that all serve as a consistent reminder of what makes a brand unique. e.g. Verizon Wireless says it unique because of it’s service and superior signal. The tagline says “it’s the network” and the tech on the street with the trademark glasses and gray jacket is always present to assure the best quality service or asking “can you hear me now?”

Here is one of our brand development projects currently underway (more to come about this project for MarketClub soon):

MarketClub

Happy Holidays everyone!

Remember to send us your advertising questions so we can answer them here. Call us at 888.412.7469 or visit our site for more information.

4 responses to “What is the difference between “Branding” and “Brand Development?””

  1. Lino D. Reid says:

    Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i’m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. 🙂 Thanks!

  2. Anonymous says:

    Hi Lino,

    I’m glad you like our theme. We modified a theme called Simpla to create a design we liked. Feel free to contact us at info@thecyphersagency.com or give us a call at 888.412.7469 if you would like help with your theme.

  3. Adrian, from Ars Logo Design says:

    I think visual communication is a land of confusion for general public in regards to terms like branding, branding development, visual identity, corporate image or even corporate identity. If you elaborated more in this line I’m sure people could take advantage of it.

  4. Adrian, from Ars Logo Design says:

    I think visual communication is a land of confusion for general public in regards to terms like branding, branding development, visual identity, corporate image or even corporate identity. If you elaborated more in this line I'm sure people could take advantage of it.