“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”

– Kyle

 


 
 

What’s Behind a Name Change?

What’s Behind a Name Change?
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the brand itself wasn’t the deciding party in a name change? Would you believe us? Before you answer, let’s dive a little deeper into the name-changing journey of two big brands:Read more

Building Buzz with Teaser Campaigns

Building Buzz with Teaser Campaigns
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser campaign, true to name, teases an audience by using suspenseful, mysterious advertisements to generate interest and engagement leading up to a larger campaign. Teaser campaigns can take many forms— aRead more

GIFs and Their Evolution as a Language

GIFs and Their Evolution as a Language
Who would have guessed that a low-quality, no-sound, 5 second, rotating clip would have captured the attention of the entire internet. GIFs have now been utilized by every single consumer target demographic online, from social media (Facebook) to owned media (Perez Hilton). We all use them, but how many of you know the history? ArguablyRead more

Measurement Mistakes for Social Media Campaigns

Measurement Mistakes for Social Media Campaigns
When it comes to social media marketing, there are a lot of people who assume it’s as easy as post and profit. However, there are crucial initial steps that must be taken in order for a social media strategy to be effective. Unfortunately, the majority of those important steps are often overlooked or carried outRead more

Join us for a Social Media Session with the AFP

Join us for a Social Media Session with the AFP
We’re excited to announce that we will be speaking at the AFP, Association of Fundraising Professionals, Maryland Chapter’s annual Fundraising Day in Maryland on Monday, May 9th, a day-long workshop designed for fundraisers at all levels of experience and in all types of organizations. Our session, “The latest ways to leverage social media to maximize fundraising success,” willRead more

Top 3 Reasons to Implement a Reputation Management Strategy

Top 3 Reasons to Implement a Reputation Management Strategy
Online reputation management can be described as the process of monitoring, identifying and influencing users who are talking about your brand. An effective reputation management strategy can increase brand awareness. In today’s society, people are more likely to go online when they have a problem or require information regarding a specific product or service. IfRead more

A Day In The Life of an Intern

A Day In The Life of an Intern
Interns get to do a little bit of everything. Our summer intern, Kelly, spends her time blogging, managing social media and eating candy! Here is a glimpse into a typical day as her. Breakfast is the most important meal of the day! Wakey wakey! Starting with some social monitoring Keep an eye on the non-virtual worldRead more

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