“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”

– Kyle

 


 
Chesapeake Veterinary Referral Center of Annapolis Grand Opening Campaign

Chesapeake Veterinary Referral Center of Annapolis Grand Opening Campaign

Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function ... Read More
Marketing Podcasts You Should Be Listening To

Marketing Podcasts You Should Be Listening To

Podcasts are super popular right now from sports, to relationship advice, to true crime, there's something for everyone. That means ... Read More
What's Behind a Name Change?

What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if ... Read More
Building Buzz with Teaser Campaigns

Building Buzz with Teaser Campaigns

Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for ... Read More
GIFs and Their Evolution as a Language

GIFs and Their Evolution as a Language

Who would have guessed that a low-quality, no-sound, 5 second, rotating clip would have captured the attention of the entire ... Read More
The Do’s and Don’ts of Using Memes on Social Media

The Do’s and Don’ts of Using Memes on Social Media

A meme is defined as an image, video, phrase with bolded, capitalized text that is virally shared across social media ... Read More
Measurement Mistakes for Social Media Campaigns

Measurement Mistakes for Social Media Campaigns

When it comes to social media marketing, there are a lot of people who assume it’s as easy as post ... Read More
Join us for a Social Media Session with the AFP

Join us for a Social Media Session with the AFP

We’re excited to announce that we will be speaking at the AFP, Association of Fundraising Professionals, Maryland Chapter's annual Fundraising Day in ... Read More
Top 3 Reasons to Implement a Reputation Management Strategy

Top 3 Reasons to Implement a Reputation Management Strategy

Online reputation management can be described as the process of monitoring, identifying and influencing users who are talking about your ... Read More
A Day In The Life of an Intern

A Day In The Life of an Intern

Interns get to do a little bit of everything. Our summer intern, Kelly, spends her time blogging, managing social media and ... Read More