“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”

– Kyle

 


 
 

GIFs and Their Evolution as a Language

GIFs and Their Evolution as a Language
Who would have guessed that a low-quality, no-sound, 5 second, rotating clip would have captured the attention of the entire internet. GIFs have now been utilized by every single consumer target demographic online, from social media (Facebook) to owned media (Perez Hilton). We all use them, but how many of you know the history? ArguablyRead more

Measurement Mistakes for Social Media Campaigns

Measurement Mistakes for Social Media Campaigns
When it comes to social media marketing, there are a lot of people who assume it’s as easy as post and profit. However, there are crucial initial steps that must be taken in order for a social media strategy to be effective. Unfortunately, the majority of those important steps are often overlooked or carried outRead more

A Day In The Life of an Intern

A Day In The Life of an Intern
Interns get to do a little bit of everything. Our summer intern, Kelly, spends her time blogging, managing social media and eating candy! Here is a glimpse into a typical day as her. Breakfast is the most important meal of the day! Wakey wakey! Starting with some social monitoring Keep an eye on the non-virtual worldRead more

A Campaign to Promote Early Detection of Skin Cancer

A Campaign to Promote Early Detection of Skin Cancer
During Skin Cancer Awareness Month, we were excited to partner with one of our favorite clients, Anne Arundel Dermatology to create an awareness campaign about the importance of early detection. The 5-year survival rate for patients whose melanoma is detected early is about 97%. The 5-year survival rate falls to 15% for those with advancedRead more

A Day in the Life of a Social Media Strategist

A Day in the Life of a Social Media Strategist
When I tell people that I am a social media marketer for a living, most people reply with, “So you get paid to sit on Facebook all day?” And I always respond with, “Yes, but there is way more to it than that.” If you, like the majority of the people I know, wonder whatRead more

Scoring Big with March Madness Campaigns

Scoring Big with March Madness Campaigns
For sports fans, “March Madness” is an excuse to watch a lot of college basketball that is full of upsets and excitement. For marketers, it represents an opportunity to capitalize on revenue opportunities. Some of the brands doing it best this year are: Buffalo Wild Wings – This is a somewhat obvious brand that wouldRead more

The Cyphers Agency Welcomes a New Addition to the Team!

The Cyphers Agency Welcomes a New Addition to the Team!
Greetings! My name is Kellie Elmerraji and I am happy to announce that I am the new social media guru at The Cyphers Agency. In addition to my personal obsession with Instagram and Pinterest, I love helping companies and organizations speak to their audiences in a unique way that helps them to standout against their competition.Read more

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