We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to use. This year, we decided to take a classic Christmas song and put a spin on it to create the “Seasons Pizza 12 Days of Christmas” campaign featuring giveaways, promotions and online engagement with potential and current Seasons Pizza customers.
On the 1st day of Christmas, Seasons gave to me: A #1 fan gift pack!
The first day was an engagement piece on social media. Seasons Pizza fans were encouraged to share why they were their Seasons’ #1 fan. The winner received a huge basket full of pizza gifts! By the amount of engagement we received on this post, we have to say Seasons has some hard-core brand evangelists.
On the 2nd day of Christmas, Seasons gave to me: A chance to show off how awesome the 2 of you are (you & your pet).
The second day of the campaign also created engagement by encouraging fans to post holiday pictures with their pet. The winner was chosen randomly and received a Seasons coupon for free food.
On the 3rd day of Christmas, Seasons gave to me: 3 delicious new salads!
Recently, Seasons introduced 3 new salad options: A Kale Caesar, Waldorf Chicken and Quinoa Kale. On the third day, we had an awesome opportunity to show them off to customers.
On the 4th day of Christmas, Seasons gave to me: A chance to help 4 families in need.
This was hands-down our favorite day. Seasons gave their fans an opportunity to nominate a less-fortunate family that could benefit from a holiday feast during the holiday season.The response was so overwhelming that Seasons decided to go above and beyond and offer 10 families a catered dinner gift cards to all of the other family submissions.
On the 5th day of Christmas, Seasons gave to me: A $5 coupon for every $25 gift card bought.
This in-store promotion ran throughout the holiday season. For all the last-minute shoppers, it was a perfect way to get rewarded while buying a gift that anyone would love to receive under their Christmas tree!
On the 6th day of Christmas, Seasons gave to me: 6 crazy pizza toppings to add to your pizza.
Fans were encouraged to share out-of-this-world toppings that would make up their dream pizza. While some sounded delicious, others did get a little wacky. One fan even suggested a pizza full of spam, pineapple and velveeta cheese (we’re not sure how we feel about that combo.)
On the 7th day of Christmas, Seasons gave to me: 7 ways to give back during holiday season.
The holiday season is all about giving back and that was our focus when we created this social content piece. We came up with 7 different ways to give back. Some ideas included paying for someone’s layaway, donating coats and gloves, leaving a note of cheer on someone’s windshield, donating supplies to an animal shelter and more.
On the 8th day of Christmas, Seasons gave to me: 8 pizza sweaters for Ugly Sweater Day inspiration.
This was the perfect way to celebrate National Ugly Christmas Sweater Day! Customers were encouraged to come into a Seasons Pizza store dressed in their ugly Christmas sweater. Not only was it a fun way to show off their apparel, but they were also rewarded with a free slice of pizza!
On the 9th day of Christmas, Seasons gave to me: All 3 new appetizers for only $9.99!
This deal was a great way to promote three new appetizers (spinach dip, buffalo dip and deviled eggs) that Seasons recently added to their menu. And the best part was that it ran through the entire holiday season! Who needs presents when Seasons gives you gifts like this?
On the 10th day of Christmas, Seasons gave to me: 10 different ways to flavor Seaso-Bites.
What’s your flavor? This was a fun way to remind customers that they can order their Seaso-Bites in one of 10 yummy flavors!
On the 11th day of Christmas, Seasons gave to me: 11 cheesy pizza gift ideas!
We came up with the perfect way to let someone know they’re your home-slice during the holiday season. These out-of-the-ordinary pizza ideas ranged from a pizza stool to a pizza shower curtain. Starting to shop for next Christmas already? We have all the pizza gifts you’ll need here.
On the 12th day of Christmas, Seasons gave to me: 12 lucky scratch-off winners!
Customers who spent over $20 received a special holiday scratch off, giving them a chance to win a $50 gift card or many other prizes. Customizing and creating these scratch-offs was almost as fun as the entire campaign!