“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”

– Tessa

 


 

How to Use Your Public Relations Wins to Boost Your Brand

How to Use Your Public Relations Wins to Boost Your Brand
Congratulations, you’ve been quoted in an article or interviewed on radio/TV! Now what? Once you’ve obtained a PR win, such as a quote, bylined article or appearance on a radio or television program, it shouldn’t just be posted to your news archive and forgotten (and if you don’t currently have a news page, that shouldRead more

Meet Our New PR Intern, Emily!

Meet Our New PR Intern, Emily!
Hi everyone! My name is Emily Bringley, and I am the new PR Intern! I am thrilled for the opportunity to be a part of the Cyphers Agency. I am really looking forward to working with Katie, and learning more from her about public relations and media strategies. I am pursuing my Bachelor’s of CommunicationRead more

PR Bridging 101: How to Answer the Unexpected Question

PR Bridging 101: How to Answer the Unexpected Question
Imagine yourself heading into a media interview; your enthusiasm is running high and you’re equipped with your talking points. And then it happens—the reporter asks you a question you either don’t know the answer to or don’t want to discuss. Fortunately, you can avoid the deer-in-headlights panic by employing a bridging technique. Bridging refers toRead more

Our Top 10 Tips to Help You Rock Your First Media Interview

Our Top 10 Tips to Help You Rock Your First Media Interview
So you’ve landed your first media interview – congratulations! Whether secured yourself or through a PR agency, this is an important step to tell your story and create a journalist relationship. While we always advocate formal media training prior to proactive media engagement, here are our favorite tips to help guide you through the interviewRead more

Grain Foods Campaign Leverages Influencers for National Impact

Grain Foods Campaign Leverages Influencers for National Impact
Our client Grain Foods Foundation (GFF) ultimately wants to reach consumers with their message that grains are an important, nutritious part of our diet, especially as we age. In marketing today, if we can effectively connect with “Influencers” in a particular industry, our message will in turn reach consumers. Influencers are individuals who have theRead more

Behind the Scenes of the VIP Sea Rocket Experience

Behind the Scenes of the VIP Sea Rocket Experience
Agency life often takes us away from our desks to all kinds of fun, unique outings – and we wouldn’t have it any other way! We recently teamed up with our client, Sea Rocket Adventures in Ocean City, MD, to host a special media day to kick off their new location and newly-offered pontoon fishingRead more

Are You Media Friendly?

Are You Media Friendly?
Whether you’re excited to field your first interview or you consider yourself an old pro, ask yourself: am I media friendly? This entails having your website in order, establishing media protocols and keeping priorities in check. We’ve created a checklist to maximize your media relations:   Check your website. You should have basic FAQ informationRead more

Pages: 1 2 3