“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”

– Tessa

 


 
Hey, Steve!

Hey, Steve!

Meet our Public Relations Coordinator, Steve Adams! Steve (aka Farmer Joe) has worked at The Cyphers Agency for 3 years ... Read More
Public Relations Campaigns: A Behind-the-Scenes Look

Public Relations Campaigns: A Behind-the-Scenes Look

While it’s easy to think a public relations campaign involves nothing more than writing and sending a press release or ... Read More
property PR pitch

Eight Rules for Pitching Your Property Pics to Travel Media

We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a ... Read More
Ways to Get PR Event Coverage

Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage

Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of ... Read More
How to Dress for a TV Interview

How to Dress for a TV Interview

Cameras, lights and microphones, oh my -- a TV interview can be overwhelming, especially for first-timers with a bounty of ... Read More
Chesapeake Veterinary Referral Center of Annapolis Grand Opening Campaign

Chesapeake Veterinary Referral Center of Annapolis Grand Opening Campaign

Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function ... Read More
Public Outreach for the Queen Anne's County Library

Public Outreach for the Queen Anne’s County Library

The Queen Anne’s County Library is a public library located in Stevensville, MD that offers a variety of community services ... Read More
What is a Byline Article, and Should You Write One?

What is a Byline Article, and Should You Write One?

Have you ever come across an article on your favorite site to discover it was written by a contributing author ... Read More
How to Use Your Public Relations Wins to Boost Your Brand

How to Use Your Public Relations Wins to Boost Your Brand

Congratulations, you’ve got a PR win of being quoted in an article or interviewed on radio/TV! Now what? Once you’ve ... Read More
Meet Our New PR Intern, Emily!

Meet Our New PR Intern, Emily!

Hi everyone! My name is Emily Bringley, and I am the new PR Intern! I am thrilled for the opportunity ... Read More
PR Bridging 101: How to Answer the Unexpected Question

PR Bridging 101: How to Answer the Unexpected Question

Imagine yourself heading into a media interview; your enthusiasm is running high and you’re equipped with your talking points. And ... Read More
Our Top 10 Tips to Help You Rock Your First Media Interview

Our Top 10 Tips to Help You Rock Your First Media Interview

So you’ve landed your first media interview – congratulations! Whether secured yourself or through a PR agency, this is an ... Read More
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