“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”

– Tessa

 


 
Public Outreach for the Queen Anne's County Library

Public Outreach for the Queen Anne’s County Library

The Queen Anne’s County Library is a public library located in Stevensville, MD that offers a variety of community services ... Read More
What is a Byline Article, and Should You Write One?

What is a Byline Article, and Should You Write One?

Have you ever come across an article on your favorite site to discover it was written by a contributing author ... Read More
How to Use Your Public Relations Wins to Boost Your Brand

How to Use Your Public Relations Wins to Boost Your Brand

Congratulations, you’ve been quoted in an article or interviewed on radio/TV! Now what? Once you’ve obtained a PR win, such ... Read More
Meet Our New PR Intern, Emily!

Meet Our New PR Intern, Emily!

Hi everyone! My name is Emily Bringley, and I am the new PR Intern! I am thrilled for the opportunity ... Read More
PR Bridging 101: How to Answer the Unexpected Question

PR Bridging 101: How to Answer the Unexpected Question

Imagine yourself heading into a media interview; your enthusiasm is running high and you’re equipped with your talking points. And ... Read More
Our Top 10 Tips to Help You Rock Your First Media Interview

Our Top 10 Tips to Help You Rock Your First Media Interview

So you’ve landed your first media interview – congratulations! Whether secured yourself or through a PR agency, this is an ... Read More

Grain Foods Campaign Leverages Influencers for National Impact

Our client Grain Foods Foundation (GFF) ultimately wants to reach consumers with their message that grains are an important, nutritious ... Read More
Behind the Scenes of the VIP Sea Rocket Experience

Behind the Scenes of the VIP Sea Rocket Experience

Agency life often takes us away from our desks to all kinds of fun, unique outings – and we wouldn’t ... Read More
Are You Media Friendly?

Are You Media Friendly?

Whether you’re excited to field your first interview or you consider yourself an old pro, ask yourself: am I media ... Read More
PR vs. Marketing: Who’s the Heavyweight?

PR vs. Marketing: Who’s the Heavyweight?

When figuring out how to promote your company, marketing and public relations (PR) are two tactics often thrown around the ... Read More
Visual Content Workshop

Join us for an Interactive Visual Content Workshop

Join us on April 1, 2016 from 8:30-10 a.m. for an interactive visual content workshop at the T. Rowe Price Finance ... Read More
Defending Your Brand

Defend Your Brand Image at What Cost?

Recently, Chick-Fil-A has been making the news again and not for its delicious chicken sandwiches. Chick-fil-A's President Dan Cathy caused ... Read More
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