In part 1 of this post, we told you about a great new resource for Supermarket Registered Dietitians. Well, the launch is official and you can now check it out for yourself. The Cyphers Agency was happy to lend our food and online marketing expertise to help develop ShoppingForHealth.org
Nancy Piho explains that her team carefully screens each brand’s content. While SRDs work for grocery chains that exist to sell product, SRDs have a responsibility – in most cases it’s a true passion – to educate consumers about nutrition and how to make healthy life choices. Piho’s company also hosts exclusive annual conferences that bring together the nation’s leading SRDs for networking, presentations and of course, food sampling, from top tier brands and commodity boards. For more information about the online resource or conferences, go to ShoppingForHealth.org.